Fans beamed to the red carpet via hologram
In collaboration with Ericsson and holographic projection specialists Unit9, we enabled film lovers in Bath to appear on the BAFTA red carpet as live holograms – interacting in real time with stars attending the ceremony in London.
Using a dedicated network slice on EE’s 5G+ network, we were able to prioritise connectivity for an ultra‑reliable, high‑quality HD video feed. This ensured every moment – every question, reaction, and interaction – was transmitted instantly and seamlessly, as though our fans were standing right there on the carpet.
Low latency meets broadcast innovation
To make this possible, EE and Ericsson provisioned the 5G Core network and radio masts in both Bath and central London specifically for network slicing, enabling a consistently reliable, low‑latency connection capable of delivering a fully end‑to‑end, broadcast‑grade HD video stream.
While traditional outside broadcast workflows rely on one‑way transmission over fixed terrestrial infrastructure, often backed by cumbersome physical cabling, our setup removed those constraints entirely – replacing them with a mobile-first, software‑defined approach powered by EE’s 5G+ network.
This meant our production team were able to successfully deliver uncompromised HD footage directly to the Royal Festival Hall – live from the centre of Bath – with no degradation, even as thousands of people arrived on the red carpet and connected to the mobile network.
And it’s not just about headline peak speeds. While such a stream typically requires something in the region of 40 Mbps, the critical factor is delivering that level of performance consistently, even in high‑demand, high‑density environments.
Showcasing the power of EE’s network
This project is the latest demonstration of the capabilities of EE 5G+ network slicing in a challenging, real‑world setting. By delivering a stable, broadcast‑quality stream entirely over mobile on London’s busy South Bank, we proved how slicing can unlock new levels of performance, reliability and flexibility for live production, streaming and interactive experiences. And as we look ahead, our 5G+ network will continue to bring people closer to the moments that matter, giving customers the freedom to experience what they want, exactly when they want it.
