For 180 years, we’ve brought progress. Moving the nation forwards by engineering and pioneering the extraordinary. Now is the time to create the BT our customers, colleagues, owners and the country needs.
A better BT for all of us.

Our strategy explains our ambitions and how we will deliver for our stakeholders. Our ambitions are bold and stretching.

Why we’re here

WE CONNECT FOR GOOD

Who we’ll become

The UK’s most trusted connector of people, business and society

How we’ll win

BUILD

the best, most trusted digital networks

CONNECT

customers so they thrive, as we grow, in a digital world

ACCELERATE

our modernisation to restore leadership in everything we do

Delivering for all

Most satisfied and
loyal customers

Most engaged and
empowered colleagues

Positively impacting
the country

Generating superior
returns for our owners

Our FY27-30 financial commitments

UK service revenue growth from FY27

EBITDA growth ahead of revenue

NFCF CAGR c.20% to £3bn

  • We’re building the best, most trusted digital networks.

    We’re committed and focused on deploying the best FTTP everywhere in the UK with superior network performance and resilience.

    1. The best FTTP everywhere in the UK

    2. The best, most resilient mobile network

    3. The best network that differentiates us from competition

    4. Leadership in network innovation for the country

  • We’re connecting customers so that they thrive, as we grow, in a digital world.

    Our brands are loved and trusted by all our stakeholders and customers to improve their lives and outcomes.

    5. The most loved and trusted brands

    6. The best connectivity products for life and work

    7. The most effortless, personalised experiences 

    8. The best partners for solutions beyond connectivity

    Two people in a baker shop
    Two people in a baker shop

  • We’re accelerating our modernisation to restore leadership in everything we do.

    We’re reshaping BT Group into a smaller, simpler and more collaborative company with a customer-first culture. We’re stepping up customer-centricity and executional excellence and developing new skills to keep us competitive in the future.

    9. One team with a customer-first, delivery culture

    10. A radically simpler portfolio, products and platforms

    11. IT, enabled by data and AI as a real competitive advantage 

    12. Trusted leader for digital inclusion, resilience and sustainability

    BT colleague with laptop
    BT colleague with laptop

More about our company

Our purpose and behaviours

Being trusted: our code

Inclusion