Why we’re here
Who we’ll become
How we’ll succeed
The best, most trusted
digital networks
customers so they thrive,
as we grow, in a digital world
our modernisation to restore
leadership in everything we do
We’re building the best, most trusted digital networks.
We’re committed and focused on deploying the best FTTP everywhere in the UK with superior network performance and resilience.
1. The best FTTP everywhere in the UK
2. The best, most resilient mobile network
3. The only seamless, connectivity, using all our assets
4. Leadership in network innovation for the country
We’re connecting customers so that they thrive, as we grow, in a digital world.
Our brands are loved and trusted by all our stakeholders and customers to improve their lives and outcomes.
5. The most loved and trusted brands
6. The best connectivity products for life and work
7. The most effortless, personalised experiences
8. The best partners for solutions beyond connectivity
We’re accelerating our modernisation to restore leadership in everything we do.
We’re reshaping BT Group into a smaller, simpler and more collaborative company with a customer-first culture. We’re stepping up customer-centricity and executional excellence and developing new skills to keep us competitive in the future.
9. One team with a customer-first, delivery culture
10. A radically simpler portfolio, products and platforms
11. IT, enabled by data and AI as a real competitive advantage
12. Trusted leader for digital inclusion, resilience and sustainability
