Our purpose is as simple as it is ambitious:
we connect for good.

We’ll know we’re making progress when our customers tell us we’re easy to do business with. When we have regular, open and honest conversations with each other and do the right thing. Our purpose means we go the extra mile for our customers, keeping them, their families, their friends and businesses connected. We all have a part to play in making this happen.

Our behaviours shape the everyday actions that help us win together. We are Customer First Challengers who are Committed, Clear, and Connected.

Wind turbines

Creating positive change

As technology changes our world, connections are becoming even more important to everyday life. We want to harness the power of technology as well as enabling others so we can come together and solve some of the world’s biggest challenges such as cyber security, the global pandemic and climate change.

Looking out a rainy window

Connecting with communities

Our products, services, networks and people are at the heart of the communities we operate in and help bring them together. Building and preserving relationships with all the communities we serve isn’t just core to our commercial success. It’s also key to the way we operate as a responsible and sustainable business. Communities rely on us to give them reliable and secure connections so they can make the most of the digital world. 

Walking feet

Combating online hate

We’re for inclusivity and diversity. No matter gender, race, how someone identifies themselves, or even through a difference of opinion, we stand together in stamping out online hate and abuse. Hope United was established to tackle hate online. Through sport values are used to promote team spirit, respect and how to be a good digital citizen.

Doing online yoga

Championing responsible tech

Responsible tech directly supports our ambition to be the world’s most trusted connector of people, devices and machines. This year, we launched our new responsible tech strategy. We want to make sure we develop, use, buy and sell technology in a way that consistently benefits society and minimises harm.

Our purpose

We connect for good

This is our ultimate purpose, the foundation on which we build everything we do.

We believe there are no limits to what people can achieve when they connect. And we know that we are in a position of responsibility: what we do, how we do it, and the technology we develop helps us bring people together and build those connections. 

We champion these connections, amplifying the power of people and technology to help solve some of the world's biggest challenges from climate change to cyber security. By removing limits and unlocking people’s potential, we strive to help everyone get more out of life.

That’s what we do, we connect for good.

Our behaviours

We are Customer First Challengers who are Committed, Clear, and Connected.

Our new behaviours come from our people – reflecting what they’ve told us they need. They were shaped through a company-wide engagement process where over 20,000 people provided input – as well as through our regular engagement surveys, workshops and focus groups. Our culture will grow around these five behaviours to help us move, decide and deliver with less noise. Our people will see them in decisions, meetings, day-to-day work, and woven into our processes and policies. Openreach has also chosen to adopt the same behaviours. That means wherever our people are in the Group, our behaviours will bring our people together to better deliver for each other, customers, other stakeholders and the country.

We are…

CUSTOMER FIRST

We listen deeply, design for what truly matters, and fix the real problem - not just the cracks. 

CHALLENGERS

Ambitious to win, we think big, stay curious, and move fast to test, learn and innovate. 

COMMITTED

We act like owners, taking full accountability, staying with it, and delivering what we say we will. 

CLEAR

We are straight talking and honest, cutting complexity, and facing issues openly so we can fix what matters. 

CONNECTED

We win as one team, backing each other, sharing early and involving people so the best ideas thrive. 

More about our company

Our strategy

Being trusted: our code

Inclusion