Our purpose at BT Sport is straightforward. We strive to deliver personal, entertaining and innovative sport experiences to our audiences, wherever they are.
It’s a satisfying job, and we’re privileged to do it.
But in such troubled times, we can’t be satisfied unless we’re using our privileged platform to make a difference.
That’s why we’ve launched BT Sport United.
Because with privilege comes responsibility, and with unity comes opportunity.
What is BT Sport United?
As a broadcaster, we reach millions of people every week. We will use the power of this platform to be advocates for positive social change, in sport and in society.
We'll also walk the walk, so we can be leaders in our industry - both in what we say, and in what we do.
In order to do this effectively, we are focusing our efforts on these areas - Community, Inclusivity and Sustainability. These are the three pillars that make up BT Sport United.
Community: Providing opportunity and inspiration in East London, in the broadcast industry, and in the sports we cover.
Inclusivity: Using our voice to fight discrimination and creating a team which truly reflects our audiences and our community.
Sustainability: Reducing our environmental impact as we seek to become one of the greenest broadcasters in the UK.
If you would like to help support BT Sport United on any of these initiatives, or suggest a project we can help with, please email united@btsport.com.
