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Oct 4BT Sport will be the home of the Ultimate Pool Professional Cup with the new four-day event being shown across the festive period.
With afternoon and evening decisions, equating to ten hours each day, the 8-ball pool action will be shown live between the Monday 27 and Thursday 30 December.
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Reigning six-time world champion Michael Hill and four-time world champion Gareth Potts are among the 32 players set to be involved in the event.
The multi-talented two-time Mosconi Cup winner and world champion Chris Melling, along with Professional Series number one ranked player Shane Thompson – winner of three events this campaign – will also be competing.
Ultimate Pool’s Chief Executive Officer Lee Kendall said: “We want to thank BT Sport for their commitment and sharing our passion and vision for the sport of 8-ball pool.
It is widely acknowledged that 8-ball pool is now the most competitively played cuesport in the UK
- Ultimate Pool CEO Lee Kendall
“We’re very proud of what we have achieved within the past year and amidst a global pandemic. It has taken a lot of hard work to get the product right and fair for both the players and fans.
“Our audiences and appeal are now unrivalled within the sport and our deal with BT Sport is evidence of this. Ultimate Pool is now entering the next phase of its development to provide our dedicated players the exposure and rewards their talents richly deserve.
“It is widely acknowledged that 8-ball pool is now the most competitively played cuesport in the UK and we are looking at the big picture and potential that it has.”
Rachel Knight, Sports Rights Director, BT Sport, said: “The addition of this new form of cuesport to BT Sport enhances an exciting festive period for our customers, joining live action from the Premier League involving Liverpool and Manchester City plus Gallagher Premiership Rugby and more.
“The new Pro Cup will be the first event that will feature all 48 Ultimate Pool professionals, and the concept of shootouts in the event of matches being drawn, alongside players having to play shots within 30 seconds are set to make the competition an exciting watch.”