BT Sport United: Our commitment to Inclusivity

Using our voice to fight discrimination and creating a team which truly reflects our audiences and our community.

Published: 10 November 2021 - 3.42pm

All the best teams are a mix of people, and BT Sport is just the same.

But there’s more work to do here, before our team truly reflects our audiences, and our community. And there’s more stories to tell too.

BT Sport continues to celebrate black sporting heroes by celebrating, amplifying and honouring the sporting contributions of some of the most iconic athletes in history.

New documentary Standing Firm: Football’s Windrush Story was among a host of titles  released in Black History Month.

Presented and narrated by BAFTA award-winning Benjamin Zephaniah, the brilliant BT Sport Film explores the impact the Windrush generation, their descendants and continued Caribbean migration to the UK, has had on English football and the national team.

Other highlights inclduded BT Sport's Proud To Be Comedy Night. Andrew Mensah presented a night of comedy featuring Nathan Caton and Marlon Davis plus interviews with sporting stars. The show celebrated and commemorated Black British pride in the world of sports and comedy. 

BT also continued its message of hope and inclusion, releasing a new educational Tech Tips series, featuring members of the Hope United squad, who will shared online resources and stories to help educate the nation on black British history.

We’ll also champion women’s sport, because it’s true to who we are. Read more about the BT Sport Action Woman awards.

As an employer, we’ve made commitments to diversity and inclusion. We’re proud of our record and our people. And now this team is United, we can’t wait to do more. Our pledge in support of Black Lives Matter

It’s become a shocking reality that abuse that gets you arrested in real life, lives free online. BT Sport has partnered with UK Charity Glitch to end online hate for good. It’s time to Draw The Line.

As part of our commitment to tackle online hate, we launched Hope United in the lead up to the postponed Euro 2020. Top footballers came together to give us the digital skills we need to help tackle online abuse.