Black History Month - Sport In WordsSep 29
Black History Month: All-new original BT Sport programming plus teaming up with BT’s Hope United footballers for latest 'Tech Tips' series
New documentary Standing Firm: Football’s Windrush Story, which is free to watch online or on the app, among a host of titles set to feature across the month.
As part of its continued investment, focus and commitment to inclusion, BT Sport is celebrating Black History Month with all-new educational, entertaining and inspiring content.
Earlier this year, BT formed Hope United, a diverse team of footballers who came together from across the Home Nations to educate the country on the digital skills needed to tackle online hate.
Later this month, kicking off the autumn season of content, BT will continue its message of hope and inclusion, releasing a new educational Tech Tips series, featuring members of the Hope United squad, who will be sharing online resources and stories to help educate the nation on black British history.
The first in BT’s Tech Tips series will see Rio and Anton Ferdinand discuss Standing Firm: Football’s Windrush Story, a documentary that premiered exclusively on BT Sport on September 28.
The footballers, who both feature in the film, will point viewers to btsport.com and the BT Sport app, where anyone will be able to watch this documentary for free to learn more about the legacy and impact the Windrush generation had on English football and the national team.
Eni Aluko - one of Hope United’s coaches - will feature in the second episode in the content series, sharing her passion for football’s black pioneers Emma Clarke and Laurie Cunningham.
The episode will encourage viewers to visit the English Heritage Blue Plaque Stories site to learn more about Cunningham, the first black football player to represent England in a competitive international match.
The final Tech Tips episode features footballer Marcus Rashford as he explores the important role literature plays in introducing young people to black British history in their early years of school.
“I joined Hope United because I want to help make a difference and beat online hate for good," said Rashford.
"I believe that education is the key to a more inclusive world and in fighting back against racism whether that is on social media or in real life.
"The power of books, helping us all to understand the past and the importance of black history, should not be underestimated. Technology is making this more accessible than ever before.”
Pete Jeavons, Director of Marketing Communications at BT, added: “This campaign is another step forward in our mission to connect for good. Through our ongoing work with the Hope United team, and by using our channels, we will continue driving a message of hope, offering the nation online resources to educate themselves on black British history.
"We launched Hope United in a collective stand against social media hate; this campaign sees us continue tackling this issue with action, education and a commitment to facilitating change.”
Black History Month programme highlights:
Life Stories – Sunday 10 October - 7.30pm, BT Sport 2
A series of shorts culminating in an hour-long show examining the inspirations behind a number of successful black athletes, including Eni Aluko, Rio & Anton Ferdinand, Trent Alexander-Arnold, Ebony Rainford-Brent and Nathan Ashmore.
Fight Night: Nicola Adams Special – Wednesday 13 October - 9pm, BT Sport 1
A show examining the rise to fame of Nicola Adams, one of the UK's most iconic female boxers.
Sporting Roots – Thursday 14 October - 6pm, BT Sport 3
Comedian Kane Brown hosts a conversation with diverse group of black British sports stars including Ugo Monye, Luther Blissett, Anthony Yarde, Christine Ohuruogu and Naomi Ogbeta.
Proud to be Comedy Night – Sunday 17 October - 10pm, BT Sport 1
Andrew Mensah presents a night of comedy featuring Nathan Caton and Marlon Davis plus interviews with sporting stars. The show will celebrate and commemorate Black British pride in the world of sports and comedy.
For more information on Black History Month on BT Sport, visit btsport.com/blackhistorymonth for the latest video content.