BT Sport's BSL alphabet campaign

BT Sport has teamed up with Premier League players and managers to guide viewers through the letters of
the British Sign Language (BSL) alphabet to promote and destigmatise the use of BSL among the public.

Learn British Sign Language (BSL)

Watch the video below to learn the BSL alphabet, or for more information about learning
BSL and the deaf community, check out the following links.


Deaf Away Days

Watch the first three episodes in a new series exploring what it’s like to be
a deaf fan at some of the country’s biggest sporting events.

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A unique soundtrack

BT Sport worked with with Ruth Montgomery to create a soundtrack for all Sign Up content.
Ruth is a deaf, classically trained musician who helps to bring music to the deaf community through her organisation Audiovisability.

Check out the music video

See how it was made

Coming up in 2023

Sign Up continues in 2023 with New Signing, the BT Sport initiative, supported by EE, to spotlight disability football on and off
the pitch, as well as to provide the resources to provide more visibility for British Sign Language.


New Signing

New Signing will provide two BSL commentators or presenters with a first-of-its-kind opportunity to train up with BT Sport so that they can sign at some of the biggest BT Sport football games next season, including the FA Disability Cup 2023.

The first of a new series documenting the new BSL presenters’ journey with BT Sport will air on BT Sport in early February.

BT Sport United: Our commitment to accessibility

Find out more about what BT Sport is doing to make its programming as accessible as possible to all.