BT Sport to transform rugby viewing with help of ground-breaking Smart Ball

The Premiership Rugby Cup match between Newcastle and Leicester will be the first major professional match in the northern hemisphere to use the technology.

Published: 16 March 2022 - 8.27am

The Premiership Rugby Cup will - this Friday - become the first professional northern hemisphere competition to trial a new Smart Rugby Ball which will provide new, real-time data-led insights for teams, coaches, fans at the games, as well as TV viewers at home.

BT Sport, with Gilbert Rugby, Premiership Rugby and Sportbable, will jointly trial the use of the new Smart Ball to generate high-speed data to drive better athlete performance on the field, as well as new content and insight for fans and viewers at home.

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Jamie Hindhaugh, chief operating officer, BT Sport: “We are proud to further deepen our near decade-long relationship with Premiership Rugby by bringing our viewers even closer to rugby than ever before.

“We are continually looking to give our viewers more ways to watch, such as live action in stunning 4K UHD with HDR or via our App which is available on more devices than ever such as smart TVs and games consoles.”

Radio Frequency Identification (RFID) chips inside ball communicate with sensors around the stadium up to 20 times every second.

Sportable’s Artificial Intelligence (AI) tool then automatically enables precise information and insights about the ball’s movement when it is passed and kicked – such as speed, distance and hang-time, for example – to be seen in real-time by teams and coaches, fans at the game, and packaged up by BT Sport for use in its broadcast of this Friday night’s Newcastle Falcons v Leicester Tigers Premiership Rugby Cup game, as part of an enhanced graphics analysis tool.

BT Sport customers will see the technology in action on Friday when Newcastle take on Leicester in the Premiership Rugby Cup

The innovation will enable BT Sport to open up a range of metrics which TV audiences in the northern hemisphere have not had the opportunity to receive until now. Hang-time and accuracy on box kicks will show how difficult they are and how brilliant some players are at them.

Territorial gain will give a good picture of how brave kickers are being when going for touch from a pen kick. And ground reload will give an idea of how quick scrum-halves are at getting the ball away from a ruck.

“We are proud to further deepen our near decade-long relationship with Premiership Rugby by bringing our viewers even closer to rugby than ever before”
- Jamie Hindhaugh

Former England outside-half Paul Grayson, an ambassador for Gilbert Rugby, has been at the forefront of the new smart ball development, working with Sportable CEO Dugald Macdonald and the team of scientists at Sportable to develop a ball that will be used in all 15 remaining Premiership Rugby Cup matches this season.

Macdonald said: “We’re delighted to be working with Premiership Rugby on the first live deployment of the Gilbert Smart ball in a tier one rugby union competition in the northern hemisphere.

“We are thrilled to be working with such a forward-thinking organisation like Premiership Rugby. Their team has embraced all features of our technology and together we have a fantastic opportunity to enhance the game even further both on and off the field.

“This is the result of years of hard work, investment and cutting-edge scientific thinking, so it’s super exciting to now see the Smart Ball being embraced by leading rights holder Partners across the globe.”

The Smart Ball provides real-time data-led insights for teams, coaches, fans and viewers

Phil Winstanley, the Rugby Director at Premiership Rugby said: “We are constantly looking at innovations and ways to grow the game. This season we have brought live Premiership rugby back to terrestrial TV, launched PRTV Live – so all Gallagher Premiership Rugby matches are now available to watch live – and now we hope this new rugby ball will help make the game more accessible to a new audience, while deepening our relationship with our current fans.

“The ball also gives our players and coaches the ability to improve performance on the field and in training with unique data. Touring our clubs with the ball in recent weeks has shown us that the players and coaches can’t wait to get started with it.”

The Premiership Rugby Cup competition has already trialled a system where match officials can speak directly to match officials and now the levels of innovation will move to the ball.

Alongside the benefits to teams and fans, the project will also be used to assess the value that the Smart Ball can add to officiating through the automatic detection of forward passes.

While this won’t be a fan facing activity in the first instance, the research on the forward pass could prove pivotal in informing enhancements for match officials moving forward and assist in the broader, continuing efforts to avoid long TMO delays and speed up the game.