Women’s Super League to be broadcast overseas for the first time
A new three-year media rights deal has been struck with Sky Mexico and Scandinavian broadcaster NENT.
The Barclays FA Women’s Super League will be broadcast overseas for the first time during the 2019-20 season.
A new three-year media rights deal has been struck with Sky Mexico and Scandinavian broadcaster NENT which will see the competition shown live to viewers in Mexico, Central America, the Dominican Republic, Norway, Sweden, Finland and Denmark.
Monday also marked the launch of The FA Player – a new global streaming service – which will provide free access to over 150 games along with selected match highlights from the Women’s FA Cup, Lionesses games and the FA Women’s Continental League Cup, starting from September 7.
The six-figure revenue from the deals is set to be reinvested into further broadcasting of women’s football, including the development of The FA Player.
The FA’s senior broadcast manager Tom Gracey said: “We’re delighted that the strength of The Barclays FA Women’s Super League is being recognised globally.
“These two deals are a sign of the global strength and growing commercial prospects of the league.
“It is particularly pleasing that revenue will be targeted at the development of The FA Player.
“Through this reinvestment our aim is to help improve the experience for viewers around the world and strengthen the brands of our competitions, clubs and players in order to drive forward the commercialisation of women’s football and create a new fan base globally.”