Building your brand is critical to reaching your career goals and climbing the career ladder. A strong brand clarifies your strengths and helps build trust and credibility with others. This short course—part of the Women Transforming Tech series—helps young women in tech understand how to leverage their unique personal brand to meet their professional goals. Syamla Bandla—a tech leader and current director of product engineering at Facebook—explains why a personal brand is so beneficial, and shows how to define, promote, and evolve your brand. She also describes how personal branding can be applied to overcome obstacles and how introverts can use their brand to build connections.
The benefits of having a personal brand
Steps to define your personal brand
Promoting your personal brand
Evolving your personal brand
Personal branding to overcome obstacles
Personal branding for introverts
Learn about the challenges and opportunities inherent in working in diverse organizations. This transformative learning path reviews current thinking and best practices on essential topics such as bias in all of its forms, cultural competence, communication, allyship, and accountability.
Break into the tech industry by breaking bias. Learn skills to level the playing field, gain visibility, build a network, pick the right projects, and pave the way for change. The Women Transforming Tech series is focused on helping women interested in working in and staying in the tech industry. In this short course, Lori Mackenzie, a professor at Stanford Graduate School of Business and executive director of the Clayman Institute for Gender Research, explains what women can do to break implicit and explicit bias and come out ahead. Using these tips, you can start your career off strong—and transform the tech industry from the inside out.
The unfortunate reality is that building a career in technology has proven more difficult for women than it has for men. Not only do women hold less tech jobs, but they also don't stay in tech for as long as men do. However, you can beat the odds and take charge of your career by getting strategic. This short course, led by Silicon Valley investor Megan Holsten-Alexander, covers strategies for breaking in and staying in the tech industry. Learn how to find the next job to climb the “career tree,” network with peers and mentors, set goals, ask for what you’re worth, and develop a direct communication style that propels you forward.