LAUNCHING A BUSINESS

Shane Snow on storytelling

What you'll learn

What you'll learn

Shane Snow shares his approach to crafting compelling stories, a powerful way to make people care about products and brands.

The science of great stories

The elements of effective storytelling

Building relationships via storytelling

Selling with storytelling

Building and engaging audiences

Using storytelling frameworks like the Ben Franklin method

How it works

Select 'start the course' below.

You will be taken to LinkedIn Learning. You don't need to sign up. You will find the course under the Contents tab.

Watch the videos, you can do this in one or more visits.

Once you have watched all the videos, you will have completed the course.