Fundamentals of digital marketing


What you'll learn

What you'll learn

This course accredited by Interactive Advertising Bureau Europe and The Open University and allows you to master the basics of digital marketing through practical exercises and real world examples at your own pace.

How to build your web presence and building an online shop

How to plan your online business strategy

About search engines, SEO, search ads, search campaigns

Social media strategy and how to succeed

How to market for mobile

Different ways to advertise: content marketing inc. email video, local targeting, other websites, display

How to use web and data analytics to succeed

How to expand internationally

How it works


Select 'start the course' below.

You will be taken to Google Digital Garage. You'll need to sign into Google or create a login to complete the course.


Watch the video tutorials, and learn at your own pace.

Track your progress via 'My Learning Plan' before taking a final 40 question exam.


Once you pass you will receive a certificate to download.

You can use this to promote your skills. You can access the course again at anytime.