This course accredited by Interactive Advertising Bureau Europe and The Open University and allows you to master the basics of digital marketing through practical exercises and real world examples at your own pace.
How to build your web presence and building an online shop
How to plan your online business strategy
About search engines, SEO, search ads, search campaigns
Social media strategy and how to succeed
How to market for mobile
Different ways to advertise: content marketing inc. email video, local targeting, other websites, display
How to use web and data analytics to succeed
How to expand internationally
In 2012, mother and son, Sanjay & Shashi Aggarwal, launched Spice Kitchen, a family-owned artisanal spice and tea company. They quickly learned that digital skills were crucial to launching a successful business. Lucky for us, they offered to share some tips on how to launch a business online.