LAUNCHING A BUSINESS

Soon Yu on Creating Timeless Brands

Awards

What you'll learn

What you'll learn

Thought leader Soon Yu gives a framework for identifying what's unique about your brand and creating a timeless distinction.

How to recognise signature elements and how they relate to customer choice when selecting a certain brand

How to define the saying “innovate your benefit”

How to recall the benefits of longevity

Identify the key in scaling power

How it works

Awards

Select 'start the course' below.

You will be taken to LinkedIn Learning. You don't need to sign up. You will find the course under the Contents tab.

Awards

Watch the videos, you can do this in one or more visits.

Awards

Once you have watched all the videos, you will have completed the course.