LAUNCHING A BUSINESS

Nir Eyal on creating habit-forming products

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What you'll learn

What you'll learn

Find out how to manufacture desire using the hook model, and apply strategies of persuasive companies to your own business.

The secrets to creating habit-forming products

The four steps of the hook model — trigger, action, variable reward, and investment

Strategies of the most persuasive companies

How it works

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Select 'start the course' below.

You will be taken to LinkedIn Learning. You don't need to sign up. You will find the course under the Contents tab.

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Watch the videos, you can do this in one or more visits.

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Once you have watched all the videos, you will have completed the course.