We’ll use your personal information if we consider it is in our legitimate business interests so that we can operate as an efficient and effective business. We use your information to:
- Identify, and let you know about, products and services that interest you;
- share within the BT Group for administrative purposes and to tailor the offers we make to you;
- create aggregated and anonymised information for further use;
- detect and prevent fraud including sharing with other companies so they can protect you against fraud and maintain accurate records; and
- secure and protect our network.
To market to you and to identify products and services that interest you
We’ll use your personal information to send you direct marketing and to better identify products and services that interest you. We do that if you’re one of our customers or if you’ve been in touch with us another way (such as entering a prize promotion or competition).
This means we’ll:
- create a profile about you to better understand you as a customer and tailor the communications we send you (including our marketing messages);
- tell you about other products and services you might be interested in;
- recommend better ways to manage what you spend with us, like suggesting a more suitable product based on what you use;
- try to identify products and services you’re interested in; and
- show you more relevant online advertising (both on our and other parties’ apps and sites) and work with other well-known brands to make theirs more suitable too.
We use the following for marketing and to identify the products and services you’re interested in, where applicable.
- Your contact details. This includes your name, gender, address, phone number, date of birth and email address.
- Your payment and financial information.
- Information from cookies and tags placed on your connected devices.
- Information from other organisations such as aggregated demographic data, data brokers (such as Acxiom and Edit), our partners and publicly available sources like the electoral roll and business directories.
- Details of the products and services you've bought within the BT Group and how you use them – including your call, browser (including IP address) and TV records.
We’ll send you information (about the products and services we provide) by phone, post, email, text message, online banner advertising or a notice using our apps or on your TV set-top box. We also use the information we have about you to personalise these messages wherever we can as we believe it is important to make them relevant to you. We do this because we have a legitimate business interest in keeping you up to date with our products and services, making them relevant to you and making sure you manage your spending with us. We also check that you are happy for us to send you marketing messages by text or email before we do so. In each message we send, you also have the option to opt out.
Sometimes, we use supplier tools to find likely matches of customers on our database (at an aggregated level) with those of our trusted publisher partners. Sharing the results from this process allows our partners to identify customers we may have in common so that we can show you relevant advertising when you're using their platforms, sites or applications. Those partners may also use their own tools techniques to identify additional customers of theirs who share similar characteristics to any group we are targeting to help extend the reach of our personalised advertising.
We’ll only use your call, browser and some TV records (such as programmes you watch on channels we provide that are produced by other organisations) to personalise our offers as long as you are happy for us to do so.
We’ll only market other organisations’ products and services if you have said it is OK for us to do so.
You can ask us to stop sending you marketing information or withdraw your permission at any time, as set out above.
To enable Personalised Content & Recommendations and Targeted Ads
We have arrangements in place with YouView and our TV Partners (currently only ITV) to enable them to personalise the content and viewing recommendations in their Apps and deliver targeted adverts you see when viewing their channels on our TV services.
To create aggregated and anonymised data
We’ll use your personal information to create aggregated and anonymised information. Nobody can identify you from that information and we’ll use it to:
- make sure our network is working properly and continuously improve and develop our network and products and services for our customers;
- run management and corporate reporting, research and analytics, and to improve the business; and
- provide other organisations with aggregated and anonymous reports
We use the following to generate aggregated and anonymised information.
- Your gender, address and date of birth.
- Information about what you buy from us, how you ordered it and how you pay for it, for example, broadband ordered online and paid for on a monthly basis.
- Information from cookies and tags placed on your computer.
- Information from other organisations who provide aggregated demographic information, data brokers (such as Acxiom and Edit), our partners and publicly available sources like the electoral roll and business directories.
- Details of the products and services you’ve bought and how you use them – including your call, browser (including IP address) and TV records.
We may have a legitimate interest in generating insights that will help us operate our network and business or would be useful to other organisations.
To develop our business and build a better understanding of what our customers want
This means we’ll:
- maintain, develop and test our network (including managing the traffic on our network), products and services, to provide you with a better service;
- train our people and suppliers to provide you with products and services (but we make the information anonymous beforehand wherever possible);
- create a profile about you to better understand you as our customer;
- share personal information within the BT Group for administrative purposes, such as sharing contact details so we can get in touch with you and details of what you buy from different companies within our Group; and
- make and defend claims to protect our business interests.
- run surveys and market research about our products.
We could use the following information to do this.
- Your contact details.
- Your payment and financial information.
- Your communications with us, including emails, webchats and phone calls (and any recordings made).
- Information from cookies placed on your connected devices.
- Details of the products and services you’ve bought and how you use them – including your call, browser (including IP address and static IP address, if it applies) and TV records.
If we use this information for market research, training, testing, development purposes, defend or bring claims, or to create a profile about you, we do so because it is in our legitimate business interests of running an efficient and effective business which can adapt to meet our customers’ needs.
We create a profile about you based on what you have ordered from us and how you use our products and services. This helps us tailor the offers we share with you. You can ask us to stop profiling you for marketing purposes at any time, as set out above.
To run credit and fraud prevention checks
Before we provide you with a product or service (including upgrades or renewals), or sometimes when you use our products and services, we’ll use personal information you have given us together with information we have collected from credit reference agencies (such as Experian or Equifax), the Interactive Media in Retail Group (IMRG) security alert, or fraud prevention agencies (such as Cifas). We use this information to manage our credit risk, and prevent and detect fraud and money laundering. We’ll also use these organisations to confirm your identity. When they get a search from us, a 'footprint' goes on your file which other organisations might see. We might also share the information with other organisations. We do this because it’s in our, and the organisations’, legitimate interests to prevent fraud and money laundering, and to check identities, to protect our business and to keep to laws that apply to us.
Details of the personal information that will be used include your name, address, date of birth, contact details, financial information, employment details and device identifiers, including IP address and vehicle details.
If you don’t become one of our customers, we’ll still keep the result of our credits checks about you if we have a legal obligation and it’s in our legitimate interests to help prevent or detect fraud. Fraud prevention agencies can hold your personal information for different periods of time, and if you are considered to pose a fraud or money laundering risk, your information can be held by us and the organisations we share it with for up to six years.
If you give us false or inaccurate information which we identify as fraudulent, we’ll pass that on to fraud prevention agencies. We might also share it with law enforcement agencies, as may the agencies we have shared the information with.
If you tell us you’re associated with someone else financially (for example, by marriage or civil partnership), we’ll link your records together. So you must make sure you have their agreement to share information about them. The agencies we share the information with also link your records together and these links will stay on your and their files – unless you or your partner successfully asks the agency to break that link.
If we, a credit reference or fraud prevention agency, decide that you are a credit, fraud or money laundering risk, we may refuse to provide the services or financing you have asked for, or we may stop providing existing services to you.
As part of running credit and fraud prevention checks using your personal information, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision making, if you have any questions about this please contact us using the details below.
The credit reference and fraud prevention agencies will keep a record of any fraud or money laundering risk and this may result in other organisations refusing to provide services, financing or employment to you. If you have any questions about this, please contact us using the details below.
We send credit reference and fraud prevention agencies information about applications, and they keep that information. We might also give them details of your accounts and bills, including how you manage them. This includes telling them about your account balances, what you pay us and if you miss a payment (going back in the past, too). So if you don't pay your bills on time, credit reference agencies will record that. They, or a fraud prevention agency, might tell others doing similar checks – including organisations trying to trace you or recover money you owe them.
There are different credit reference agencies in the UK (for example, Callcredit, Equifax and Experian). Each one might hold different information about you. If you want to find out what information they have on you, they may charge you a small fee.
Whenever credit reference and fraud prevention agencies transfer your personal information outside of the European Economic Area, they place contractual responsibilities on the organisation receiving it to protect your information to the standard required in the European Economic Area. They may also make the organisation receiving the information subscribe to ‘international frameworks’ aimed at sharing information securely.
Here are links to the information notice for each of the three main Credit Reference Agencies.
To collect debt
If you don’t pay your bills, we might ask a debt-recovery agency to collect what you owe. We’ll give them information about you (such as your contact details) and your account (the amount of the debt) and may choose to sell the debt to another organisation to allow us to receive the amount due.
To prevent and detect crime and fraud
We’ll use your personal information to help prevent and detect crime and fraud. We’ll also use it to prevent and detect criminal attacks on our network or against your equipment. We monitor traffic over our network, trace nuisance or malicious calls, and track malware and cyber-attacks.
To do that we use the following information, but only where strictly necessary.
- Your contact details and other information to confirm your identity and communications with us. This includes your name, gender, address, phone number, date of birth, email address, passwords and credentials (for example, security questions). We do not store the original copy of your password. Instead we keep it in a form that allows us to authenticate you but does not allow us to work out what your original password is.
- Your payment and financial information.
- Information from credit reference and fraud prevention agencies.
- Details of the products and services you’ve bought and how you use them – including your:
- Call records the date, time, length and cost of your communications, device information, the location of your device from Cell Site data (the antennae and communications equipment that we use to create the cellular network) , where the call was made to and from, the network used and the type of communication, including when you make calls abroad.
- Browser records-the types and nature of websites that you visit, as well as the date, time, length of your internet session, cell site and network used, device information, your data usage and your IP address. .
- TV records- details of the devices you use (including the device information – identifiers such as MAC address or IMSI), the channels, programmes and adverts you watch on them, the services you access, how long you watch and what actions you take when doing so, including how you view, record and fast-forward programmes
- Content of SMS you send and receive using our network.
- CCTV footage in our shops and buildings.
We use this personal information because we have a legitimate interest in protecting our network and business from attacks and to prevent and detect crime and fraud. We also share it with other organisations (such as other communications providers and banks) who have the same legitimate interests. Doing this helps make sure our network works properly and helps protect you from attacks.
If you call the emergency services, we’ll give them information about you and where you are so they can help. We do this because it is necessary to protect you, or another person, and because it is in our interests to help the emergency services in providing help to you.
We may share your personal information with other companies who you have a relationship with – like your bank – or with those companies' that process information on their behalf – so that they can ensure that their customer records are up to date, and also in some cases prevent fraud – for example by checking whether a transaction, such as an online payment or a cash withdrawal, is definitely being requested by you, and not a fraudster.