Make things simple, desirable and intuitive
Every interaction should do what the user expects it to do, and every page should do the one thing it is designed for, brilliantly. We believe in beautiful but ‘invisible’ design.
Don’t get in the way
There’s no need to over-design. We create simple, powerful interactions without unnecessary interruption. Always let the user do what they need to do without distraction.
Less is more
Less visual clutter helps our users to focus on the task in hand. Use white space to prevent the experience from becoming suffocating.
Think Mobile First
Experiences we design must work effectively across all devices, so we design for the most challenging device first – mobile.