Content has such a huge role to play for BT and its customers. Using the right words at the right time can really make a difference to the business and to customers.
We want to give people a solution to a problem, so they buy from BT. We want to make that journey as easy as possible. Content, along with great UX and UI, can achieve that. Once they’re a customer, our help content is still supporting them. And once again when their contract is up, we use content to capture their business again.