Customer obsession and centricity. By listening and being empathetic, you can focus on alleviating pain points and driving towards the intended end outcome. Balancing customer and internal expectations to reach a mutually agreeable position, i.e. diplomatically dealing with the ‘dual pressure’, is equally key for this role. Sales is just the outcome. Upskilling in areas outside of your comfort zone (service, delivery, billing) enables more productive conversations and ultimately the right outcome.