BT have an ambition to create a world class product team. We have set our standards very high which means that we need to find new innovative ways to deliver value. Our willingness to rethink how we are organised to get closer to the customer has provided an environment to support collaboration across squads that are fully empowered to make decisions and fail fast.
The use of data science to create personalised experiences for our customers has been extremely beneficial for us. We have also hosted hackathons that bring individuals together to solve a business problem, this stimulates creativity in a different way from the normal day to day routine.