Hey, I’m Anthony Ogbanufe and I’m a Product Designer Professional in ‘the learn and buy broadband squad’. As a product designer, my task is to create easy, efficient, relevant and all-round brilliant experiences for the user. I focus on creating brilliant digital experiences that are simple and easy for the users to fulfil their needs. I like to describe it as being the middle man between the user and the business. It’s a constant loop of researching, defining, designing, building, testing, measuring, and learning.
My squad mainly looks after the sales experience and creating an excellent acquisition journey. This consists of many core pages such as the deals page, gaming page and full fibre page. The deals page allows customers to find the best deals in their area.