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Building
Connecting
Accelerating
BT Group plc
Annual Report 2024
Every connection
tells a story
The connections you make
create a picture of modern
life in the digital world.
30m
of you used our
services as customers.
200m
of your devices were
connected to our network.
94,722
Petabytes consumed
One Petabyte is one million Gigabytes.
With94,722Pb
a
, you could stream ‘Barbie’
over7.2billion times. In 4K quality.
a Petabytes consumed is for calendar year 2023.
7.2+ billion
a
19,500
Further
We have more than 19,500 mobile sites across the UK,
including 1,350 new mast sites built from scratch
since2013. That’s abrand new site every three days
overthepast decade.
60,000mi
2
Adding over 60,000 square
miles of 4G mobile coverage
across the UK since 2013.
That’s more than 60% of
theUK.
121%
Faster
Our 5G infrastructure has increased average
downloadspeed by 121% since 2019.
1.5bn
Talking the talk
You spent 1.5 billion minutes talking on voice and video
calls with our EE mobile network in the last ten years.
Thatis nearly 3,000 years of talking.
~35Tbps
A network record peak
You helped create more of these
recordpeaksinnetwork traffic than ever.
Online annual review
To explore a year in the life of
our customers and colleagues,
visit our online review.
bt.com/annualreview
What connects us
defines us
Our network enables
millions of customers
tomake trillions of
connections between
thepeople, places and
things that matter most
tothem.
Each connection carries data. And it
creates data too. We’ve collated ithere
to reveal a year in the life ofcustomers
who’ve never relied on usmore.
The video calls that bring families
together. The unbroken streams of
showsand sports. The games, apps,
deliveries and chats.
Fixed or mobile, at home, work or
play,our growing network makes these
connections happen. And we have the
storytelling stats to show it.
Mobile coverage
We operate more than 19,500 mobile sites across the UK,
including 1,350 brand new mast sites built since 2013.
That’s a new mobile site being built every three days for
the past decade to elevate the UK’s mobile connectivity.
4G
99%
Our 4G population coverage in each
individual nation now stands at:
England (99%), Northern Ireland (98%),
Scotland (99%), and Wales (98%)
5G
75%
Our 5G population coverage in each
individual nation now stands at:
England (77%), Northern Ireland (29%),
Scotland (73%), and Wales (77%)
Fibre coverage
We’re building our new full fibre network across the UK, from rural
villages to city centres, with 13.8m premises covered, equivalent
toover 40% of UK homes and businesses already able to access
ultrafast, ultra-reliable broadband. We’re reaching more properties
every day – including one million just in the final quarter.
40%
Our fibre geographic coverage in each
individual nation now stands at:
England (10.9m), Northern Ireland (0.8m),
Scotland (1.2m), and Wales(0.9m)
This map is a visual representation of network
coverageandshould not be taken as 100% accurate.
Revenue
£20.8bn 1%
(FY23: £20.7bn)
Profit before tax
£1.2bn (31)%
(FY23: £1.7bn)
Adjusted
a
EBITDA
£8.1bn 2%
(FY23: £7.9bn)
Cash flow from operating activities
£6.0bn (11)%
(FY23: £6.7bn)
Normalised free cash flow
b
£1.3bn (4)%
(FY23: £1.3bn)
Basic earnings per share
8.7p (55)%
(FY23: 19.4p)
Capital expenditure
£4.9bn (3)%
(FY23: £5.1bn)
Strategic report
A message from our Chairman 2
A message from our Chief Executive 4
Executive Committee 8
Our business model 10
Trends shaping our industry and business 16
Our strategic framework 18
Progress against our strategic framework 20
Our people 30
Our Manifesto 34
Our stakeholders 40
Non-financial and sustainability information statement 46
Our key performance indicators (KPIs) 48
Group performance 50
Regulatory update 58
A message from the Chair of Openreach 60
Risk management 61
Our principal risks and uncertainties 63
Task Force on Climate-related Financial Disclosures 71
Viability statement 81
Corporate governance report 83
Financial statements 131
Additional information 231
This Strategic report was approved by the Board on 15 May 2024
and signed on its behalf by the Chairman.
Adam Crozier
Chairman
15 May 2024
You can find our cautionary statement on forward-looking
statements on page 234.
Pages 1 to 82 are the Strategic report. It includes our
business model, progress against our strategic framework,
our key performance indicators, group performance and our
principal risks and uncertainties.
You can find our Corporate governance report on pages 83
to 130. It includes the Directors’ report and information on
our directors’ remuneration.
When we say ‘BT Group’ and ‘the group’ in this document we
mean BT Group plc – made up of our subsidiaries, customer-facing
units and internal corporate units. When we say ‘FY24’ we mean
the financial year that ended on 31 March 2024, and we use the
same approach for any other years.
Look out for these throughout the report
Reference to another page in the report
Reference to further reading online
BT Group plc Annual Report 2024
1 Strategic report
Contents
a Adjusted EBITDA is group profit or loss before specific items, net finance
expense, taxation, depreciation and amortisation and share of post tax
profits or losses of associates and joint ventures. See page 232.
b We define normalised free cash flow on page 232.
Connecting the UK
whiletransforming
ourbusiness.
BT Group has made good progressin
the last few years andyet we still
have an enormoustransformation
aheadofus if we’re to truly
modernise the way we operate for
the benefit of all our stakeholders.
As our investment expenditure
reduces and as Allison’s leadership
brings renewed focus and
accelerated delivery, I’m confident
that the long-term prospects for
BT Group are extremely strong.
Adam Crozier
Chairman
The connections that we
provideare more critical
thanever, and our customers’
needs and demands are
constantlyevolving.
Keeping the UK’s homes, public services and businesses
connected places a huge responsibility on BT Group –
one that we’ve continued to meet successfully in
FY24, while sustainably growing our business and
continuing to transform our operations.
We’ve also achieved this while facing significant
change across the organisation, including the
appointment of our new Chief Executive.
BT Group plc Annual Report 2024
2 Strategic report
A message from our Chairman
Thank you to Philip
After five years as Chief Executive of BT
Group, Philip Jansen stood down at the
end of January 2024. Philip achieved a
huge amount during his time, most notably
setting our vision to provide full fibre
connections to 25m premises across the
UK by December 2026 – a target we are
well over halfway towards completing.
Philip’s tenure was also marked by a
number of exceptional external challenges.
Covid-19 caused immediate changes to
everyday life and lasting shifts in how
businesses and society operate, and BT
Group successfully adapted to both under
Philip’s leadership. He also steered the
business through the impacts of events
such as the cost-of-living crisis, high
inflation rates and the invasion of Ukraine.
I’d like to take the opportunity to again
thank Philip personally, and on behalf of
the Board, for everything he delivered for
BT Group and the foundation he’s set for
our future success. I wish him all the best
with his future endeavours.
Welcoming Allison
In February 2024, we welcomed Allison
Kirkby as our new Chief Executive. She is a
proven leader, with deep sector experience
and a history of transforming businesses.
Having served as a member of our Board
since 2019, Allison already has a full
understanding of our long-term strategic
objectives. On the following pages, she
sets out how she’s shaping this strategy to
deliver for our customers and stakeholders
better and faster.
This will be achieved by focusing on building
and connecting customers to our networks,
and accelerating the transformation of BT
Group to improve our customer service and
for the benefit of all our stakeholders. The
Board and I look forward to supporting this
agenda and Allison’s leadership in her new
executive capacity.
Moving beyond peak investment
We’ve steadily accelerated the delivery
ofour unprecedented investment
programme, creating the UK’s digital
backbone and enabling growth in its
economy and businesses. Building and
connecting faster hastens the delivery
ofreturns to our shareholders.
FY24 is the year in which we passed the
peak of our capital expenditure on this
programme, enabling us to see greater
normalised free cash flow over the coming
years. This gives us confidence to increase
the full year dividend to 8.0 pence per
share while reaffirming our progressive
dividend policy for our loyal investors.
Enabling better
outcomesfortheUK
While change both inside and outside
BTGroup is now constant, our purpose
endures: We Connect for Good. Our
networkinvestments, alongside our
Manifesto commitments to deliver
responsible, inclusive and sustainable
technology, create a foundation for greater
inclusivity and wider benefits tosociety.
We’re committed to ensuring that the
networks we provide, and the essential
services they enable, are accessed and
utilised as widely as possible across the UK. In
2021, we set an ambitious goal to reach 25m
people in the UK with digital skills by March
2026, and we’re on track to hit that target.
We also continue to move forward on our
wider sustainability goals, with a commitment
to build towards a circular BT Group by the
end of March 2030, and a circular tech
ecosystem by end of March 2040.
We’ve continued to make clear progress
onreducing our environmental impact,
witha61% reduction in operational carbon
emissions intensity (compared to FY17
levels) – but we want to go further too, both
in our own operations but also within the
wider ecosystem we enable. That’s why
we’veset a target to achieve net zero carbon
emissions in our operations by the end of
March 2031, and for supply chain and
customer carbon emissions by the end
ofMarch 2041.
Engaging with our stakeholders
The massive investments we’ve been
making, amid highly challenging economic
conditions and constantly increasing data
usage and demand, have created
inflationary pressures on our business. This
has an unavoidable impact on the prices
we must charge our customers. We know
these rises are never welcome, which is
why it’s critical that the rationale behind
them is fully explained and understood.
Our Consumer business was the first in the
industry to incorporate Ofcom’s latest
proposals on pricing, moving to a ‘pounds
and pence’ structure so that customers
have a clear view of costs across their
contracted period. We’ve also continued
to protect our social tariff and pay as you
go customers from price increases, to
ensure everyone is able to remain online.
We’re engaging with a broad range of
stakeholders, including Ofcom, UK
Government, the Digital Voice Advisory
Board and Telecare Action Board, as we
progress the switch from analogue to
digital landlines. Along with other
communications providers, we paused all
non-voluntary migrations in December
2023, and we now expect to have migrated
all customers off the public switched
telephone network (PSTN) by the end
ofJanuary 2027, allowing us to align the
programme with full fibre broadband
customer upgrades where available. This
timescale will ensure we get this right while
delivering this essential programme to
ensure the long-term resilience of our
networks and services.
Board changes
In January 2024 we welcomed Raphael
Kübler, Chief Operating Officer at
Deutsche Telekom, to our Board.
Raphaelreplaced Adel Al-Saleh as
Deutsche Telekom’s nominated Board
representative, and we look forward to
working with him going forward.
In May of this year we also welcomed Tushar
Morzaria to the Board as an Independent
Non-Executive Director. Tushar brings a
wealth of strategic financial management
experience gained over 25 years of
overseeing transformation programmes and
strengthening risk and control frameworks
incomplex global organisations.
Ian Cheshire and Iain Conn stepped down
from the BT Group Board in July 2023,
with Ruth Cairnie succeeding them in the
roles of both Senior Independent Non-
Executive Director and Chair of the
Remuneration Committee.
I’m confident that the collective expertise
and varied backgrounds of our Board
members mean we have the right range
ofskills and experience to progress BT
Group’s ambitions, while also meeting best
practice and the guidelines set out in our
Board Diversity and Inclusion Policy.
Looking ahead
BT Group has made good progress in
thelast few years and yet we still have an
enormous transformation ahead of us if we
are to truly modernise the way we operate
for the benefit of all our stakeholders.
While we’ve a long way to go, our strategy is
beginning to deliver, creating the next
generation networks that connect the UK,
while seeing clear improvements in
operational efficiency and financial returns.
As our investment expenditure reduces
and as Allison’s leadership brings
renewedfocus and accelerated delivery,
I’m confident that the long-term prospects
for BT Group are extremely strong.
Adam Crozier
Chairman
15 May 2024
BT Group plc Annual Report 2024
3 Strategic report
Sharpening
our focus.
Since her appointment as Chief Executive,
Allison has visited BT Group sites across
theUK,including:
BT Group built and connected
customers to our next generation
networks at record speed and
efficiency over the past year,
while continuing to grow
revenue and EBITDA.
Allison Kirkby
Chief Executive
Watch our CEO reflect on
her first few months in office.
bt.com/annualreview
Full fibre rollout:
now at 13.8m premises
13.8m
Normalised free cash flow:
raising targets to c.£3.0bn by 2030
c.£3.0bn
BT Group plc Annual Report 2024
4 Strategic report
A message from our Chief Executive
Sharpening our focus on being the
best we can be for our customers,
for our shareholders and for the UK.
Early reflections
I’ve spent the last few months meeting as
many of our customers and stakeholders
as possible. Every interaction has
confirmed to me that connectivity is the
lifeblood of the UK’s society and economy.
We provide the digital backbone for the
nation; without us, life as we know it stops.
That might sound dramatic, but it’s true –
and it’s why everything we do has to be
focused on supporting the customers who
rely on us and living up to our purpose, to
connect for good.
I’ve now visited close to 20 BT Group sites
in the UK to meet with colleagues across
our operations, and it’s been fantastic to
see their commitment and passion for
what we do. As they’re the people who
connect with our customers most often,
hearing their perspectives on our
strengths, opportunities and challenges
has also been invaluable as I’ve shaped
mythinking.
These conversations have deepened my
appreciation of the fantastic assets that
make us unique. We’re unrivalled in our
experience of operating critical national
infrastructure, our breadth of private and
public sector customer relationships, our
research and development credentials,
ourpartnerships with the world’s leading
technology firms, and above all our brilliant
people who underpin everything we do.
We must harness these strengths as we
move into the next phase of BT Group’s
transformation. We’re over the peak of
ourinvestment in fibre-to-the-premises
(‘FTTP’ or ‘full fibre’); take-up of 5G and
FTTP is growing; and we’re seeing higher
customer satisfaction across the business
as our networks and services provide ever-
improving experiences. But we can and
must go faster in utilising the full power of
our networks. We’ll do this by sharpening
our focus on being the best we can be for
our customers, for our shareholders and
fortheUK.
Our financial performance
Over the past year we delivered a solid
operating and financial performance, with
growth in both adjusted revenue and
EBITDA. We passed peak capex on our
fullfibre broadband rollout and achieved
£3bn of annualised cost savings a
yearahead of schedule.
This means we’ve now reached the
inflection point where we emerge from
themost capital-intensive phase of our
investment programme. It also gives us the
confidence to provide new guidance that
significantly increases our short-term cash
flow and sets out a path to more than
double our normalised free cash flow over
the next five years. This enhanced cash
flow allows us to increase our dividend
forFY24 by 3.9% to 8.0 pence per share.
We’re also setting an additional £3bn
ofgross annualised cost savings to be
reached by the end of FY29.
I know BT Group’s share price has
underperformed in recent years, but we
now have a clear, positive path that aims to
drive significant value for all stakeholders
going forward.
Connecting the UK
Our full fibre rollout has delivered the UK’s
largest private national infrastructure
programme, on time and on budget. It
willdeliver huge benefits to the UK, with
nationwide full fibre broadband predicted
to increase national GDP by £72bn – or
about 2% – by 2030.
We’ve built at record speed and efficiency
this past year, with an additional 3.5m
premises passed, taking us to 13.8m
premises covered – equivalent to well over
40% of UK homes. In fact, we’re currently
the fastest builder of fibre anywhere in
Europe, and at a lower cost than our major
competitors in the UK. More importantly,
we’re also seeing industry-leading
customer take up of our FTTP networks
at34% – and this is even stronger where
we built two or more years ago, with
takeup ofover 50%.
We’ve continued our rollout of 5G, which
now covers 75% of the UK population, and
grown our 5G-ready customer base to
11m. Our overall mobile network has
increased to 88% of the UK by geography,
including new mobile connectivity in 33
London Underground stations. We’re also
the only network provider to have hit our
Shared Rural Network commitment to
Government, bringing mobile coverage to
many parts of the country for the first time.
The customer experience uplift is evident
from the scale of traffic increase that we
see when new locations are connected.
Inremote parts of Scotland, for example,
we have seen this drive new commerce
forbusinesses, enable people to use
onlineservices for the first time, and
connect emergency services in the
mostremote locations.
We’re not just providing brilliant fixed and
mobile networks – we’re also combining
them with the key services our customers
need to live, work, game and learn. For
example, we launched EE Fibre 1.6Gbps,
offering the fastest home broadband
speeds of any major provider, and a new EE
TV app and set-top box, fully integrated
with Apple TV 4K. For businesses, we
announced Global Fabric, which will
enable organisations to seamlessly and
securely connect to multiple clouds and
seize the advantages of digital automation
and artificial intelligence (AI), and we’ve
also launched new customer solutions via
collaborations with companies such as
Google, SAP and Microsoft. These are
reflected in strong customer satisfaction
metrics across the business, and external
accolades such as EE being named as
RootMetrics’ number 1 mobile network
forthe 21st time.
BT Group plc Annual Report 2024
5 Strategic report
Having passed peak
capexon our full fibre
broadband rollout and
achieved our £3bn cost
and service transformation
programme a year ahead
ofschedule, we’ve now
reached the inflection
point on our long-term
strategy.
A message from our Chief Executive continued
Our strategy
forgrowth
To deliver long-term sustainable
growth, we’ve set ourselves five priorities
within our overall strategic framework:
Grow Consumer through
convergedsolutions
Led by EE, Consumer will win more
UKhouseholds by creating deeper relationships
on the back of leadership infull fibre broadband,
5G and convergence.
Capitalise on Businessunrivalled
assetstorestore growth
Business will help customers grow through
nextgeneration connectivity solutions,
leadingmanaged services and outstanding
customerexperience.
Grow Openreach and get strong
returnson full fibre broadband
Openreach is building the UK’s largest full fibre
broadband network. It will get cost advantage
fromthis scale, upgrade customers to the new
platform, continue to provide industry-leading
service and strengthen all its communications
provider relationships.
Transform our cost base and
bemoreproductive
Across BT Group we will fundamentally change
what we do and how we work. We’ll automate,
digitise and close old systems, processes and
networks. This will cut costs, help us do things
faster and bring better experiences to our
customers and colleagues.
Optimise our company portfolio
andcapital allocation
We will keep strengthening our portfolio by
buying, selling or partnering to push our strategy
forward. We’ll invest in next generation networks
and solutions to meet customers’ needs and
deliver shareholder returns. As we finish rolling
out full fibre broadband, we’ll reduce capital
expenditure by c.£1bn and increase normalised
free cash flow.
BT Group plc Annual Report 2024
6 Strategic report
As we move into the next phase of BT Group’s
transformation, we are sharpening our focus
to be better for our customers and the country,
by accelerating the modernisation of our
operations, and by exploring options to
optimise our global business.
Strategy
This year’s Annual Report provides many
more examples of how our long-term
strategy is delivering: we’re building and
connecting our customers to next
generation networks at pace; we’re
creating standout customer experiences;
and we’re leading the way to a bright and
sustainable future.
While building our next generation IT and
network infrastructure, we’re proactively
moving customers off legacy platforms
that don’t deliver the full benefits of digital
connectivity. We recently completed the
sunsetting of our 3G mobile network, and
we’re continuing to move customers
ontodigital IP-based services. We now
expect to have completed this shift by
January 2027.
We are also radically simplifying our
product and customer journeys by
partnering with leading technology
playersand responsibly adopting new
technologies such as AI to enable
customer benefits and business growth.
In October, we launched our new
integrated EE digital platform to drive
convergence. This included new
connectivity propositions, building on
ourFTTP and 5G leadership, improved
products and services and a simpler, better
set of customer journeys. Overall this is
driving a better customer experience, with
those that have migrated showing a higher
rate of convergence and NPS.
Our strategy is delivering, and when BT
Group wins, the UK wins. But the world
around us is moving at pace, and so must
we. I will set out more on this in the coming
months, but I am already clear that my
ambition for BT Group is to be the UK’s
most trusted connector of people, devices
and machines.
The digital opportunity for the UK
Having spent the last decade running
telecoms companies in Scandinavia, I’ve
seen first-hand how much more digital and
connected those nations are. For example,
Sweden’s equivalent FTTP take-up rate is
over 80%, and they have far greater
adoption of the new services that this
connectivity enables. Digital platforms are
embedded and aligned across all aspects
of everyday life, with online banking,
payment, public services and healthcare
apps used at much higher rates than in
theUK.
What I saw in Sweden is a clear example
ofhow a better-connected society can
unlock huge benefits for both
governments and citizens. As well as
reducing costs, bureaucracy, fraud and
complexity, these digital services also
havegreat potential to help society
decarbonise, and to underpin the creation
of new, technology-based models that
empower businesses to compete in an
increasingly digital, global marketplace.
That’s why I’m committed to ensuring BT
Group plays a key role in helping the UK
catch up and realise the benefits of a fully
connected society. This isn’t something
that’s nice to do – it’s critical to the
UK’sfuture.
Having made huge investments into
UKinfrastructure and services, we must
ensure everyone now benefits from them.
And all the right foundations are in place to
enable this. As well as our own networks,
we have regulatory stability, government
policy that incentivises further investment,
and strong competition spurring all of us in
the industry to keep innovating.
I know from my years of experience in the
industry that the most successful telcos
around the world are national champions
who leverage their history, their assets and
technology leadership to create value for
all. Building on the progress we have made,
and with the transformation of BT Group
now accelerating, we are moving into a
phase where the full potential of our
brands, networks, products and services
can be realised. This will unlock benefits
for UK citizens, businesses and the
economy as a whole – and I personally
can’t wait to start delivering for all our
stakeholders.
Allison Kirkby
Chief Executive
15 May 2024
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7 Strategic report
The Executive Committee is
chaired by the Chief Executive.
Sothat there is a single point
ofaccountability, the Chief
Executive (or a delegate)
takesallthe decisions.
The Executive Committee provides
input and recommendations to
help theChief Executive:
develop group strategy and budget
forBoard approval
execute the strategy once the
Boardapproves it
assure the Board on overall
performanceand how we’re
managingrisks.
Allison Kirkby
Chief Executive
Appointed Chief Executive February 2024.
Appointed to the Board March 2019.
From May 2020 until becoming BT Group
Chief Executive, Allison was President &
CEO of Telia Company. She was
previously President & Group CEO of TDC
Group until October 2019, and President
& Group CEO of Tele2 AB from 2015 to
2018, having been Tele2 AB’s Group CFO
from 2014.
Simon Lowth
Chief Financial Officer
Appointed July 2016.
Simon was CFO of BG Group before
thetakeover by Royal Dutch Shell in
February 2016. Before that he was CFO
ofAstraZeneca, and Finance Director
andExecutive Director of ScottishPower.
Simon was also previously a Director of
McKinsey & Company.
Key changes this year
The following changes to the Executive
Committee took place during the year:
Philip Jansen stood down as Chief
Executive.
Allison Kirkby was appointed as Chief
Executive.
Ed Petter stood down as Corporate
Affairs Director on leaving BT Group.
Tom Engel was appointed Corporate
Affairs Director (Interim).
Harmeen Mehta
Chief Digital and Innovation Officer
Appointed March 2021.
Harmeen is a global leader in incubating
new businesses and creating revenue
streams, with over 25 years’ experience of
digital transformation and running
technology-led businesses.
Before joining BT Group, Harmeen was
group CIO and Head of Cloud & Security
business at Bharti Airtel. Before that, she
was CIO at Bank of America Merrill Lynch,
BBVA and HSBC. Harmeen is a Non-
Executive Director of Lloyds Banking
Group, and a board member of TM Forum.
Tom Engel
Corporate Affairs Director (Interim)
Appointed December 2023.
Before BT Group, Tom held
communications leadership positions at
DFID, DWP and the Natural History
Museum. He has worked in the UK and
South African parliaments and served as
aSpecial Adviser in the Blair government.
Consulting roles have seen Tom work for
awide range of clients, from pop groups to
multinationals, trade bodies to charities.
Whilst based in Hong Kong, he helped to
grow and sell a private PR company.
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Executive Committee
Marc Allera
CEO, EE and Consumer
Appointed September 2017.
Marc is also Chairman and a BT appointed
Director of the sports joint venture
between BT Group and Warner Bros.
Discovery. Marc was previously CEO of
EE, and EE Chief Commercial Officer
from2011to 2015. He spent ten years at
Three UK as Sales and Marketing Director
and Chief Commercial Officer. Before
that, Marc was General Manager of
SegaUK and Europe. Marc is Chair of
Jagex Limited.
Bas Burger
CEO, Business
Appointed CEO, Business January 2023.
Appointed CEO, Global June 2017.
Bas was formerly President, BT in the
Americas, Global Services. He joined BT
Group in 2008 as CEO Benelux. Before
that he was Executive President and a
management committee member at
Getronics NV, where he ran global sales,
channels and partnerships, developing
the company’s international business. He
was also CEO and Managing Director of
KPN Entercom Solutions.
Sabine Chalmers
General Counsel, Company Secretary
&Director Regulatory Affairs
Appointed General Counsel April 2018.
Appointed Director Regulatory Affairs
and Company Secretary in May and
September 2021 respectively.
Before joining BT Group, Sabine was Chief
Legal and Corporate Affairs Officer and
Company Secretary of Anheuser-Busch
InBev for 12 years. She also held various
legal leadership roles at Diageo. Sabine is
qualified to practise law in England and
Wales and New York State. She is also a
member of the Court of Directors of the
Bank of England.
Howard Watson
Chief Security and Networks Officer
Appointed Chief Technology and
Information Officer February 2016 and
became Chief Technology Officer March
2021. Appointed Chief Security and
Networks Officer September 2022.
Howard’s expanded role puts security at
the core of our business. He was formerly
Chief Architect and Managing Director,
global IT systems and led the technical
teams behind the 2013 BT Sport launch.
Howard joined BT Group in 2011 and
has40 years of telecoms experience.
Thisincludes time at Telewest
Communications (now Virgin Media)
andCartesian, a telecommunications
consultancy and software company.
Athalie Williams
Chief Human Resources Officer
Appointed December 2022.
Before joining BT Group, Athalie was Chief
People Officer for BHP, the world’s largest
mining and resources company. She led
BHP’s organisation, people and culture
transformation agenda and shaped their
industry-leading inclusion and diversity
agenda. Before that Athalie was General
Manager, Cultural Transformation for
National Australia Bank. She also spent
14years leading complex business
transformation and change programmes in
Australia and Asia as a consultant with
Accenture (formerly Andersen Consulting).
Clive Selley
CEO, Openreach
Appointed February 2016.
Clive was formerly CEO, Technology,
Service & Operations, CEO Innovate &
Design and before that President,
Global Services Portfolio & Service
Design. Under the provisions of the
Commitments, Openreach’s CEO
cannot be a member of the Executive
Committee. Clive attends Executive
Committee meetings as appropriate.
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Our business model
The UK’s
leading
provider
BT Group is the UK’s leading fixed and mobile
communications provider. We build and run
the biggest fixed and mobile networks in
the country.
We operate in both wholesale and retail markets. Our customers
include consumers, small, medium and large businesses, public
sector organisations and other communications providers.
We create value by designing, building, marketing, selling and
supporting network access, connectivity and related products to
customers. We provide many of the fixed, mobile and converged
connectivity solutions integral to modern life. They include
broadband, mobile, TV, networking and IT services. We also
sell other things – like handsets, gaming and insurance – to help
our customers connect, communicate, share, be entertained
and do business.
A significant amount of what we earn goes back into maintaining
and enhancing our fixed and mobile networks, improving
customer service and developing new connectivity solutions –
which bring value to customers and returns to shareholders.
Through paying tax, interest, pension contributions and
shareholder dividends, we contribute financially to a wide
rangeofstakeholders.
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Our customers
We meet our customers’ needs by giving them outstanding connectivity
and curated solutions – often with our partners.
Our Consumer brands provide mobile,
broadband, landline, and entertainment
services to customers, at home and on the
move. Individuals and households typically
buy our services on monthly, recurring
subscriptions on 12 to 36 month contracts,
or as pay-as-you-go propositions.
For our business and public sector customers
in the UK and around the world, we provide
connectivity, networking, cyber security,
collaboration tools, cloud connectivity and
cloud services. Small and medium-sized
businesses (SMBs) buy our solutions on
12to60 month contracts. Larger businesses
and public sector customers usually buy
managed solutions on multi-year contracts
helping them protect, run and grow their
organisations and deliver their own digital
transformations.
Communications providers (CPs) buy
wholesale mobile network capabilities,
voice services, broadband, ethernet, and
other connectivity solutions on one month
to five or more year contracts through our
Business unit.
Through Openreach, we provide regulated
wholesale access to our fixed access
network infrastructure on multi-year
contracts to over 700 CPs, including our
own Consumer and Business units.
Our three customer-facing units (CFUs) focus on different segments. Each aims
toprovide outstanding customer experiences through tailored solutions which
generate revenue and build long-term trusted relationships.
How we’re organised
BT Group consists of customer-facing, technology, and corporate units. Our integrated model shares common platforms across our
mobile network, technology, colleagues, and brands to help us to deliver the best results for our stakeholders. To comply with UK
regulations and the Commitments, our Openreach customer-facing unit operates independently.
Consumer
Helps individuals and households
communicate, study, work, learn,
playandbe entertained.
Business
Serves more than 1m organisations in the
UK and 1,000 multinational corporates
and government customers globally.
Openreach
Runs BT Group’s fixed access network
infrastructure autonomously, in line with
the Commitments. It connects millions of
UK homes, businesses, government sites
and mobile masts, while building the next
generation full fibre network.
Technology units (TUs)
Corporate units (CUs)
Our TUs build, maintain and run BT Group’s networks, platforms and
digital assets except fixed infrastructure assets which Openreach
operates and commercialises. They’re also modernising our business
through innovation, research and development (R&D), helping us be
moreagile, efficient and deliver better outcomes for customers.
OurtwoTUs are:
Our CUs support our other units, driving efficiency across the group
through centralised platforms, capabilities and shared services. They also
facilitate group-level direction setting, governance and coordination
crucial for aligning business activities. Our four CUs are:
Finance, Strategy and Business Services
Human Resources
Legal, Regulatory Affairs, Compliance and Company Secretarial
Corporate Affairs.
We’ve announced the creation of a new Strategy and Change unit to
drive the development of BT Group’s corporate strategy and the next
phase of our transformation.
Digital
Delivers our IT and digital platforms
and upgrades the technology
underpinning the products and
services our customers need now
and in the future.
Networks
Designs, builds, runs and secures
the mobile, core and global
networks, enabling seamless
connectivity for BT Group and
allour customers.
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New EE is here. We are redefining the
wayour customers interact with us for
alltheir connectivity needs, in and
outof thehome. A new brand that
playsabigger, more relevant and more
personalrole in our customers’ lives.
We help people in over 13m homes to
communicate, study, work, learn, play
and be entertained through our EE brand.
13m
Well-established
and trusted
brands
Our brands help us develop and sustain
millions of relationships with a wide range
of customers in a wide range of markets.
BT is our flagship brand for business and
public sector customers in the UK and
globally. EE is our flagship consumer
brand. It will be the go-to place for
converged connectivity, including a
broader range of products and services
alongside connectivity.
BT Group plc Annual Report 2024
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Our business model continued
Our sources
ofcompetitive
advantage
Weve got
your back
As a Business unit under the BT brand,
weconnect organisations in around 180
countries worldwide.
We serve over 1m UK and global
organisationswith connectivity solutions
tohelp them run, transform and grow.
1m+
BT Group plc Annual Report 2024
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With every
fibre
Rolling out our next generation full fibre
network. Openreach serves over 700 CPs.
700+ CPs
BT Group plc Annual Report 2024
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Our business model:
Our sources of competitive advantage continued
Large
customerbase
We have over 26m consumer and business
connections across our different brands.
That includes nearly 50% of UK
households and more than 1m UK and
global businesses and public sector
organisations. Openreach connects
around 22.9m physical lines for over
700CPs – 43 of whom are signed to our
Equinox 2 deal on our full fibre platform.
The sheer size, scope and breadth of our
customer base sets us apart for building
excellent propositions and winning
partnerships.
Trusted relationships across our EE, BT
andPlusnet brands help us understand
customers’ current and future needs and
create new products to meet them.
Leading
networks
atscale
We build, own and run the UK’s largest
fixed and mobile networks – covering
bothrural and urban areas.
Our fixed network connects homes and
businesses at speeds of up to 1800Mbps.
And we’re also building the UK’s new
digital infrastructure to provide even
better connectivity for all. With the
fastestbuild rate in Europe, more than
13.8m premises have now been passed
with full fibre.
We’re continuing to grow our mobile
network too. Our strong position on
spectrum holdings and access to base
station infrastructure has helped our
4Gnetwork cover over 99% of the
population and 5G reach more than 75%.
People and
presence
Our colleagues help us transform and
achieve our ambitions. We employ over
94,000 people worldwide and almost
74,000 in the UK.
We serve business customers globally.
Ouron-the-ground resources worldwide
include 14 global security operations
centres and four global strategic service
hubs. Our expert Service teams hold
morethan 4,100 professional industry
accreditations as well as over 4,800
technology accreditations. Our
widespread local presence provides
responsive support, underpinned by
theexpertise of our customer-facing
andtechnical teams.
More than 26,000 Openreach engineers
build and run the fixed networks which
power connectivity in UK homes and
businesses. Their skills and commitment
help us improve our networks for better
connectivity and solutions that exceed
customers’ expectations.
Our leading retail presence – more than
430 stores – and over 15,000 support
people help customers get the best
fromour solutions.
Strong partner
and supplier
relationships
We can’t achieve our goals alone. Our
partners and suppliers help us transform
faster and create new solutions that
benefit our customers.
It’s because of strong partnerships that
Openreach can efficiently grow its full fibre
UK network. This collaboration lets us
adjust our operations as we need, flexibly
scaling them up or down.
Partners like Microsoft, Amazon Web
Services and Nokia complement our
products and services. Tightly cooperating
with them makes us more agile, and more
focused on customers.
R&D and
innovation
Innovation has always been the key to
oursuccess – keeping us out in front in
aconstantly changing world.
This year we recognised £726m on R&D.
We also filed 95 patent applications,
bringing our portfolio to 5,385.
Openreach continues to push innovation
boundaries to help cut build and
maintenance costs while improving
network quality. Group-wide research
atAdastral Park led the development of
XGSPON-capable head-ends which will
letOpenreach deliver up to 8Gbs
symmetric services to CPs.
Vast data assets
We use our huge customer, product and
network data sets for insights into what’s
important and where toimprove.
To collect more insights we can act on,
we’ve started to take more advantage of
AIand machine learning.
They’re helping us work smarter and
fasterto develop truly personalised
solutions for customers and operate more
efficiently across the group. And the better
generative AI technologies get, the more
valuable our vast data assets become.
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Understanding the big trends in our markets helps us seize
opportunities as they happen, and act quickly to reduce
riskstoourbusiness.
Customer and market
Shifting customer
expectations
Customers increasingly expect fairer
treatment from the companies they
engage with. They expect tailored, always
connected digital experiences that work
seamlessly across channels.
They want solutions that combine simple,
reliable, anytime, anywhere connectivity
with transparent pricing, flexibility
andgood value. This is an opportunity
forus tocreate richer and more
equitableexperiences.
Intense competition
We’re facing a wider set of competitors
inmany of our markets, including
established, non-traditional digital and big
tech players. There’s more investment in
fixed and mobile markets. New entrants
are speeding up disruptive trends – like
theblurring of boundaries between
connectivity and digital services.
Economic uncertainty
Today there is widespread economic
uncertainty because of inflation and high
interest rates. This directly affects us
through rising costs and indirectly through
financial strain on our customers, lowering
demand for premium connectivity.
Geopolitical and supply
chain challenges
Our industry is affected by interconnected
geopolitical issues and supply chain issues.
War, conflicts and volatile political
relationships can all disrupt global supply
chains and change rules – which can raise
costs or cause delays and security risks.
The UK Government’s decision to ban
equipment from designated High Risk
Vendors is an example of a geopolitical
factor impacting our business.
Unprecedented demand
for connectivity
In today’s AI era, customers have a bigger
demand for connectivity than ever before.
With more and more devices and
machinesconnected, both individuals
andbusinesses want this connectivity to
bereliable, secure and resilient. This is a
great opportunity for us to deliver that.
BT Group plc Annual Report 2024
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Trends shaping our industry and business
A record 200 million devices now
connect to our network every day.
200m
Technology
Data, data, data
The data explosion is helping businesses
like ours optimise their networks, develop
personalised services, explore new
revenue streams and improve
customers’experiences.
But it also creates challenges around
privacy, security, data governance and
preventing breaches. That means we’re
having to do a lot more to mitigate the
associated risks.
Artificial
intelligence
As AI and Generative AI get technically
smarter, our industry is finding new uses for
them. For example, AI can help improve
customer experience to boost revenue
orcut costs.
But using AI more creates challenges on
data privacy, algorithm bias and disruption
to organisations and teams – which must
be managed sensitively.
Cyber security
When more people and devices rely on
being connected, coupled with businesses
and governments keeping more sensitive
data, there’s a bigger risk of cyber attacks,
with potentially severe consequences
when something goes wrong. Criminals
and bad state actors are continually
looking for ways to gather information
forfinancial or geopolitical advantage.
Socyber security is vitally important for
usand our customers.
Technology
modernisation
Full fibre broadband and 5G are spreading
quickly across the world – providing
reliable, high speed connectivity. The
Centre for Economics and Business
Research estimates that a full fibre UK will
boost GDP by £72bn and cut our carbon
footprint through reducing commuting.
Our investment will give us a more reliable,
cost-efficient network on which we can
create better customer solutions.
Social
Growing environmental,
social and governance
(ESG) focus
Consumers, businesses, colleagues and
other stakeholders want companies to
beresponsible, inclusive and sustainable,
and act in ways that benefit society and
theplanet.
Concerns about matters like climate
change and inequality shape stakeholders’
behaviour more than ever. Ethical
companies with a clear purpose – who
offersolutions that help customers
address these issues – will benefit.
BT Group plc Annual Report 2024
17 Strategic report
Our strategic framework
Long-term
value creation
Why we exist
We connect for good
This drives everything we do. We help
people, businesses and governments to
harness technology to connect, improve
lives and unlock potential without limits.
We believe in the power of connections –
inpersonal lives, at work and increasingly
between machines and devices.
Who we want
tobecome
The world’s most trusted
connector of people, devices,
andmachines by 2030
We connect millions of customers across
the globe to what they need – as a trusted
partner helping them thrive in the digital
world.
Households rely on us to stay
connectedwith loved ones. Businesses
andgovernments partner with us to
deliverfortheir stakeholders.
As technology keeps evolving, we
wanttokeep doing more to prove
ourdependability and build our
customers’trust.
Helping guide us
Personal, simple, brilliant
Our values guide us to fulfil our purpose
and achieve our ambition. They inform our
culture – the collective spirit we all tune
into. They’re more than just what we do.
They reflect both who we are and who we
aspire to be. They help us be a positive
influence, win stakeholders’ trust and keep
us accountable to society by setting high
standards for our business.
Our values guide all our decisions, at every
level. They define how we work every day.
They show us the right thing to do.
BT Group plc Annual Report 2024
18 Strategic report
Our strategic framework explains our ambitions
andhowwe aim to create value for our stakeholders.
Ourambitions are bold and stretching. This year
wemade excellent progress against the three
strategicpillars that support them.
Pillar 1: Build the
strongest foundations
We’re investing in the best converged
network. For us that means making sure
our full fibre and 5G networks aren’t just
the broadest, but can also deliver
converged capabilities. This combination
of convergence, brilliant experience and
faster, more reliable connectivity lets our
customers do more.
We’re becoming a simpler, more efficient
and dynamic company – easier to work
forand with, and more responsive to
customers’ needs. We are simplifying our
product portfolio, transforming customer
journeys and modernising our digital and
network technology with AI as a
fundamental component.
And we’re building a culture where people
can be their best. That means creating a
diverse, inclusive and forward-thinking
workforce that has the skills we’ll need
inthe future.
Pillar 2: Create
standout customer
experiences
We’re focused on delivering outstanding
service and experience to our customers.
That means creating market-leading
service, brilliant digital touchpoints and
trustworthy, secure and tailored
experiences.
Customers don’t buy products; they buy
answers to problems. So, we’re creating
smarter solutions based on the latest
converged, intelligent connectivity
services. We want our solutions to create
value for our home and business customers
and give them the outcomes they need.
We’re building value through commercial
excellence – with superior sales
effectiveness and better marketing
andpricing capabilities.
Pillar 3: Lead the
wayto a bright
sustainable future
We’re setting up our corporate portfolio
for growth. That means optimising our
assets, investments and picking our
partners carefully.
The best new technologies will help us to
grow sustainably. Our assets, capabilities
and expertise should drive profitable
growth and create brilliant outcomes
forour customers and country.
We’re creating a more responsible,
inclusive and sustainable business.
Thatmeans investing in digital skills,
championing responsible technology and
tackling climate challenges and inequality.
We’re building trusted relationships with
our stakeholders. Our diverse business can
only succeed through our partnerships
with customers, colleagues, governments,
regulators, suppliers and communities.
They are all critical to our success and
wetake them seriously.
BT Group plc Annual Report 2024
19 Strategic report
Pillar 1: Build the
strongest foundations
The best
converged
network
Building the strongest foundations starts
with the network. As the number of
connected devices keeps growing, our
customers expect the most reliable,
secureand resilient connectivity.
To meet their needs, we’re building the
UK’s digital infrastructure at pace –
through our new 5G network and
c.£15bnfull fibre investment.
Market leader in full fibre:
Our full fibre network now passes more
than 13.8m homes and businesses
including 3.9m rural premises
a
. This
yearwe passed an average of 68,000
premises per week, 15% more than
lastyear.
We’ve achieved FTTP build costs per
home at the lower end of the £250 –
£350 range.
We’re connecting around 42,000
customers a week. We now serve 4.7m
full fibre customers – a 34% take-up
ratecompared to 30% last year.
To meet demand from end customers,
over 90% of Openreach’s new orders
from CPs are for FTTP.
Through our co-provisioning
partnership – where Openreach
helpsCPs to develop an ‘own brand’
experience for their customers, enabling
them to connect around 3,000 of their
own FTTP customers per week.
Market leader in mobile and 5G:
At the end of FY24, our 5G network
covered more than 75% of the UK
population.
We now expect to cover 90% by 2027,
ayear ahead of previous projections.
We connected more customers to our
5G network. There were a total of 11.7m
5G devices on the EE network at the end
of the year – up from 8.6m last year.
Our mobile network now has over 88%
UK geographic coverage and reaches
more than 99% of the population. We
added 2,920sq. km this year.
As we continue expanding coverage,
33London Underground stations now
have mobile connectivity.
We’re still the UK’s #1 network
according to independent surveys
fromRootMetrics and Umlaut.
In the 2023 Connected Nations report,
Ofcom noted that our 5G network has
the most coverage at their Very High
Confidence rating.
13.8m
Our full fibre network now passes a total
of13.8m homes and businesses including
3.9m rural premises.
a
42,000
We’re also connecting around
42,000customers every week.
75%
Our 5G network covered more
than75%of the UK population.
BT Group plc Annual Report 2024
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Progress against our strategic framework
We continued to build the
UKs digital infrastructure
at pace through our new 5G
network and our c. £15bn
investment in full fibre.
a Rural premises are defined according to Ofcom’s Area3classification.
How we
connect you
on the move
Our 5G network now covers more major road and
rail routes than ever before, including around
the UK’s busiest and largest train stations.
InLondon, upgrades throughout TfL’s
underground network have helped enhance
therail experience as 33 London Underground
stations have mobile connectivity. This year
saw high-speed coverage go live at the first
West End stations, recently followed by the
first four Elizabeth line stations.
We’re continuing to extend mobile
coverage on platforms, escalators,
in ticket halls and tunnels so you
can continue to stream, call and
text as you travel on the
London Underground.
424tb of data on Central and Northern lines
inthe12months since the first stations went live.
424tb
This equates to spending over 72,000 hours streaming
4Kvideo, 106m hours of music streaming, or 28m hours
browsing the internet.
72,000hrs
We’re delighted to bring the UK’s best
network to the first Elizabeth line
stations, marking another significant
milestone in the rollout of 4G and 5G
across the London Underground.
Greg McCall
Chief Networks Officer, BT Group
BT Group plc Annual Report 2024
21 Strategic report
We merged our old Enterprise and Global
CFUs to create the new ‘Business’ CFU.
This cut duplication and contributed
to £142m ofsavings in FY24.
A simpler, more
efficient and
dynamic BT Group
We’re making great progress against our
transformation ambitions – delivering
£842m of cost savings in FY24. We’ve now
realised our gross annualised cost savings
commitment of £3bn against our May
2020 guidance. That puts us 12 months
ahead of schedule.
We’ve simplified our product portfolio
andtransformed customer journeys
andprocesses:
We merged our old Enterprise and
Global CFUs to create the new Business
CFU to better connect with customers
and deliver brilliant, converged
experiences. This has also cut
duplication and supported £142m
ofsavings we’ve realised in FY24.
But we haven’t stopped there. We’re
continuing to make BT Group simpler
and more efficient:
Our SAP system replaced 17 legacy
finance systems, cutting licence and
operating costs by £71m a year and
improving group-wide access to
financial data.
We’re improving our ability to serve
customers across different channels:
By streamlining our customer
ordering systems, we’ve given our
teams the information they need
todeliver excellent service.
We’re moving to more modern, modular
IT architecture and migrating our
customers to strategic networks:
We partnered with Tata Consultancy
Services (TCS) to simplify our legacy
estate by migrating over 500 legacy
applications this year.
We’ve closed our 3G network –
thesecond old network we’ve
switched off since the start of our
transformation.
91% of our critical data is on the
Google Cloud Platform, giving us a
strong foundation to embrace the
power of AI to create value from our
data assets, delivering £125m of value
to date and a further £76m confirmed
into the future through efficiencies
and new revenue against our £524m
target.
Our rollout of AI Ops, which enables
‘self-healing’ of technology when
issues emerge, reached 23% across
our estate, reducing human effort
tofix outages and cutting downtime
for customers.
We’ve deployed ‘Service Now’ – a
cloud-based workflow automation
platform. It’s been adopted by more
than 7,900 Business customers,
improving their experience through
automated processes.
£3bn
We’ve realised our gross annualised cost
saving commitment of £3bn against our
May 2020 guidance.
27%
We’ve simplified our Business product
portfolio by 27%.
13%
In FY24, our decommissioning programme
reduced our IT technology estate by
approximately 13% versus last year.
BT Group plc Annual Report 2024
22 Strategic report
Progress against our strategic framework
Pillar 1: Build the strongest foundations continued
Turned off,
switched on
Retiring legacy networks and embracing
moderninfrastructure unlocks possibilities,
enhances customer experiences, and fuels
innovation. As we continue our work to upgrade
the UK’s connectivity infrastructure, our efforts
help drive economic competitiveness through
seamless connectivity and emerging
technologies. Additionally, it reduces our
carbonfootprint, contributing to a bright
sustainablefuture.
Since announcing our transformation in FY20, we have
reduced the number of legacy connections by nearly
60% (see page 49).
We closed our 3G network, resulting
inestimatedannualised cost saving
intheregionof£24mat the end state.
£24m
60%
We switched off 15,613 fixed
legacy network elements.
Reducing emissions by 56,162 tonnes
ofCO
2
eattheendstate.
56,162tCO
2
e
15,613
Saving roughly 27 GWh of power consumption.
Enoughtoboil your 1.7 litre kettle more than
140m times.
27GWh
140+ million
BT Group plc Annual Report 2024
23 Strategic report
We can’t deliver our ambitions without
dedicated colleagues. So, our people
strategy aims to make BT Group a brilliant
place to work. We’ve made progress and
achieved a lot, but there is more to do.
A culture where
people can be
their best
Skills and organisational
development
Today’s work landscape is always
changing. Giving colleagues new skills
doesn’t only benefit them, it’s essential
for our success:
We’ve introduced My Campus – a
newAI-driven learning platform for
personalised learning experiences.
This year, we achieved a very promising
early adoption rate of 42%among
colleagues that have participated in
learning via the platform.
We’re also empowering our software
engineers through new technologies
like Amazon Q Developer, a generative
AI-powered coding assistant.
Inclusion, equity and diversity:
A workforce as diverse as our customer
base, and inclusion by design are critical
to our strategy and will help us drive
productivity, innovation and growth
forthe UK and beyond.
We’ve made progress against our
diversity goals but it’s not yet enough;
we are committed to improvement
because we know inclusion and
diversity enable company
performance (see page 31).
Important foundations are in place; we
have a strong community of People
Networks and partners like 10,000
Black Interns and CyberFirst.
And our hard work didn’t go
unnoticedas the BT Group Ethnic
Diversity Network was awarded
“BestNetwork Group” at the
EthnicityAwards.
Our data and surveys tell us that
colleagues from under-represented
groups are experiencing barriers
andnon-inclusive behaviours.
Our Inclusion Plan aims to remove the
barriers and improve the capability
ofour people managers to lead their
teams inclusively (see page 31).
Occupational health and wellbeing
Colleague engagement is still higher
than external UK benchmarks. Following
our March 2024 Your Say colleague
engagement survey, it improved by
2points to 75% compared to last year.
This has been driven mainly by Openreach.
All UK colleagues had a minimum of
a5.5% pay rise. Our junior frontline
colleagues got bigger pay rises of
upto10%.
Our Better Workplace programme is
transforming BT Group workspaces.
Since the programme started, we’ve
closed 746 older buildings and moved
over 22,000 colleagues to new facilities.
42%
This year, we achieved a very promising
early adoption rate of 42% among
colleagues that have participated in
learning via the My Campus platform.
7,196
Engineers trained this year
innewfibreskills.
BT Group plc Annual Report 2024
24 Strategic report
Progress against our strategic framework:
Pillar 1: Build the strongest foundations continued
AI learning
with the
personal
touch
Were passionate about learning at BT Group, and we
want to create a space where our colleagues can
develop their tech skills and learn new ones too.
Thats why weve launched My Campus, a new learning
platform powered by AI, integrating content from
Pluralsight, LinkedIn Learning, and BT resources.
Tailored to each colleagues role and interests, the
platform provides easy access to videos, courses,
articles, and podcasts for skill improvement. It also
monitors mandatory training, development plans,
and skills to enhance talent management.
37,335 different resources
available to colleagues.
37,335
20,430 facilitated courses
delivered to colleagues.
20,430
993 BT Group plans and pathways created
to curate content for colleagues
on relevant skills and topics.
993
Using this new knowledge helps prompt
interesting discussions, the courses
I’ve completed have encouraged open
discussions with my team.
Simon Yu
Senior Digital Governance
Manager for Digital at BT Group
BT Group plc Annual Report 2024
25 Strategic report
Pillar 2: Create standout
customer experiences
To go beyond our customers’
expectations, we deliver
outstanding service and
experiences while giving
them smarter solutions and
keeping themsecure.
Outstanding
service and
experience
By focusing on improving our customers’
experience, we’ve made good progress
on all of our customer satisfaction metrics:
BT Group NPS of 24.0, up one point
year-on-year, further improving
customer experience (see page 49).
Openreach has a 4.6 ‘Excellent’
Trustpilot score, based on reviews
from UK end customers.
EE maintained the second lowest
number of Ofcom complaints per
100,000 customers for mobile 2
andbroadband 9.
BT broadband had 11 Ofcom
complaints per 100,000
customers–continuing to beat
theindustry average.
We aim to keep our customers safe
through strong security measures
thatinstil trust in our services:
Every month, we spot over 2bn
malicious network events, which we
use to protect our infrastructure
andcustomers.
BT Group was awarded the
prestigious Prime Minister’s Award
forCyber – for helping customers
avoid text message scams.
Smarter,
differentiated
solutions and
outcomes
We keep on improving our portfolio to offer
customers more flexibility. These evolutions
also give them the latest converged,
intelligent connectivity solutions to get more
from their digital lives.
Many customers are hanging onto their
phones for longer. So we introduced
‘Flex plans’. The new service separates
handsets and connection payments so
customers can choose to pay off their
phones over longer periods.
We launched ‘New EE’ – a modern
digital platform giving customers a
broader range of products and more
options on payments, technology and
subscription management.
‘New EE’ is powered by an EE ID identity
management system. Anyone in the UK
can create an EE ID and buy products
and services without having to be an EE
customer. The EE ID user base exceeds
9.5m customers.
We’ve introduced EE TV – a complete
service of flexible premium content. This
UK first features an Apple TV 4K app
and a free multi-room option.
Our new Smart Hub gives full fibre speed
of 1.6Gbps and includes mobile back-up
and next-generation wi-fi controls to
make sure they’re always connected.
For business customers, we announced
Global Fabric. This brand-new cloud-
ready global network is flexible,
scalableand offers pay-as-you-use
connectivity – to help them get the
bestfrom a multi-cloud environment.
With cyber security company Fortinet
we’re providing a new networking and
security service to help businesses manage
multi-site connections. Fully managed by
our experts, it minimises cyber risks and
supports cloud migration.
In collaboration with Johnson Controls,
we’re providing smart building
technology to optimise energy usage
inworkplaces, cut cost and accelerate
the path to net zero emissions.
Over EE’s network, we’re offering the
UK’s first Drone SIM. It comes with
unlimited data and connectivity in the
sky – enabling safer drone flights, better
control and live HD video streaming.
BT Group plc Annual Report 2024
26 Strategic report
Progress against our strategic framework continued
BT Group handles 999 calls in the
UK, providing support to the
emergency services round the
clock, every day of the year.
In June 2023, for only the second
instance in history the teams handled
over 1 million calls in a week.
Read more at bt.com/
annualreview.
Our 999 call centres managed the
highest annual call volumes ever
recorded, totalling 41 million calls.
41m
Bigging
up our
network
We’re dealing with more data, faster than ever
before, as an increasing number of devices and
machines are connected. Both individuals and
businesses rely on this connectivity to be
reliable, secure, and resilient and our fixed
network enables this.
Online gaming is still having a big impact. For
example, the release of Call of Duty: Modern
Warfare 3 in November 2023 saw an 89.9% surge
ingaming traffic compared to Call of Duty
Modern Warfare 2’s release.
Broadband traffic on Openreach’s network throughout
theUK increased by around 9% in 2023.
9%
The busiest day of 2023 for the BT/EE network was Tuesday
26 December (Boxing Day), when traffic peaked at ~25TBps
and more than 147Pb of data was consumed.
147Pb
More than 55,000 international roamers used
morethan3Tbof data during Eurovision week, the
equivalent of 750,000 hours of music streaming.
The release of Call of Duty: Modern Warfare 3
in November 2023 saw an 89.9% surge in gaming traffic
compared to Call of Duty Modern Warfare 2’s release.
3Tb 89.9%
750,000 hours
BT Group plc Annual Report 2024
27 Strategic report
Pillar 3: Lead the
waytoa bright,
sustainablefuture
A portfolio
positioned for
growth
This year we continued simplifying our
portfolio and removing non-core assets
tostreamline the group and position us
forgrowth:
For example, we divested Pelipod – a
secure collection point service for UK
field service engineers.
Continuing our asset-light
strategyoutside of the UK, we
soldBTEnia, aregional Italian
telecommunications business.
Incubating new tech-driven
growth engines
We’re investing in the future by focusing
innovation efforts on tech-driven growth
areas that match our strengths. This
willdeliver better, smarter outcomes
forcustomers.
Our Adastral Park R&D centre continues
innovating around network technology.
Our experts are pioneering the next
generation of communications
capabilities to help transform how
people live and work.
The Adastral Park team also developed
Multicast Assisted Unicast Delivery. It
delivers more reliable, better-quality
online video streaming – while cutting
energy and bandwidth use during peak
events by over 50%.
In East Lothian we’re piloting the UK’s
first Electric Vehicle (EV) chargers
powered by our street cabinets. This
could revolutionise EV charging across
the country.
Our remote healthcare solution uses a
patient app to give them early access to
health monitoring, resources to manage
their conditions and instant remote
access to clinicians. We’re currently
piloting it in 26 GP practices.
A responsible, inclusive,
sustainable business
Our Manifesto describes our long-term
commitments to contributing positively
tocountry and community.
We’re creating a more inclusive society
to help drive UK productivity, innovation
and growth:
This year we helped 3.7m people and
more than 200,000 business owners
and employees, improve their digital
skills – a total of 23m people helped
since FY15 (see page 35).
We partnered with AbilityNet to
helparound 3,000 digitally excluded
over-65s build confidence and
skillsthrough various campaigns –
including a series of free ‘BTea Room’
digital workshops.
To support small business customers
we organised 120 Netwalks. This
initiative provides self-care, mental
health support, early intervention
andnetworking opportunities to
smallbusinesses.
Over 80% of UK children play games
online at least a few times a week. So
welaunched an online resource called
‘GameSmart’ to give parents safety
tipsfor managing children’s gaming -
without being overly restrictive.
We created EE Hope United to combat
online hate. This year we lobbied the
House of Lords to amend the Online
Safety Bill to better protect women
andgirls.
We’re pushing further to become a
netzero carbon emissions business
byMarch 2031:
We’ve cut our carbon emissions
intensity by 61% since FY17. And our
transition from copper to full fibre
networks will speed up our carbon
emissions cuts – as fibre is 80% more
energy efficient than copper.
We’re also switching our commercial
fleet to EVs. We added more than
1,700 EVs to the fleet this year,
bringing the total to over 4,100.
This year we cut our global energy
consumption by 140GWh – a 4% drop.
Our customers avoided more than
1.5m tonnes of carbon emissions this
year through our products and
services, including full fibre broadband.
Openreach brought full fibre broadband
to Fair Isle, one of the UK’s most
geographically remote islands. To avoid
protected landscapes and bird nesting
season, they had to reroute the build by
100km. That’s the longest continuous
fibre transmission distance ever
deployed in the UK.
BT Group plc Annual Report 2024
28 Strategic report
Progress against our strategic framework continued
3.7m
This year we helped 3.7m people and over
200,000 small business owners and their
employees improve their digital skills.
Your future
in the tech
industry
We worked with local science, technology,
engineering, and mathematics (STEM) enrichment
experts Graphic Science for our National Careers
Week 2024. We hosted a diverse group of secondary
school students to help them think about what
their future could look like in digital, data,
innovation, and technology. Through interactive
workplace activities and mentoring from
colleagues, pupils gained hands-on experience
with problem-solving challenges balancing
people, planet and profit, developing inclusive
technology solutions for mental wellbeing,
interactive demos on fibre splicing, cyber security,
data monitoring and VR simulations.
We hosted a diverse group of over
190 secondary school students at
our National Careers Week 2024.
96% of pupils said that the day had helped
them discover more about the tech industry
and the role that they could play.
190+ 96%
94% of pupils said that the day had helped
them understand the links between their
studies and the skills employers look for.
The day aimed to inspire students
about future careers in digital, data,
innovation, and technology fields while
helping them identify transferable skills
using our Get Work Ready toolkit.
94%
BT Group plc Annual Report 2024
29 Strategic report
We’re creating a culture where everyone sees the value
ofcuriosityandlifelong learning and has the skills
andcapabilitiestheyneed to evolve with our business.
This year we hired around 12,000 people.
Roughly 8,000 were in the UK, including
around 1,000 apprentices and 200 graduates.
Roughly 17,000 colleagues left the business –
around 14,000 through natural attrition
and 2,000 through paid leaver programmes.
Building tomorrow’s skills
andcapabilities
As our business evolves, so too will the
skills and capabilities we need – resulting in
a smaller, but more skilled, diverse and
tech-savvy future team.
We’re now clear on what’s needed to
deliver on the workforce reduction targets
we announced in May 2023, and to make
the right changes to our mix of skills.
Safer and more
inclusiveleadership
Building an inclusive environment starts with
our leaders. This year we launched a 10-
month learning programme for our senior
leaders to build more inclusive leadership
practices, with 87% enrolled so far.
The programme focuses on creating an
inclusive climate, building psychological
safety, developing a sense of belonging
and learning how to have conversations
about inclusion. The training is also
helpingbuild the right habits and better
accountabilitywith tools for leaders to apply
what they’ve learned with their teams.
BT Business school
We created and ran a CEO-sponsored
mini-MBA style programme for senior
leaders in our Business unit. It helped our
senior management team build a stronger
community, fill in skills and knowledge
gaps around effective commercial
leadership and address cultural challenges.
Talent attraction, inclusion,
equityand diversity
We partnered with Women Returners on
the ‘Restart’ project to attract and retain
career returners. The widespread social
media campaign generated significant
interest and resulted in over 300
applications for 18 places.
Launched in September 2023, our
‘Business as Unusual’ campaign aimed to
disrupt the market around hiring talent. It
generated significant social media interest
which helped us find 202 talented people,
identify 24 exceptionally talented people
for future hire, and hire eight.
During the campaign we also got an overall
increase in job applications. September
2023 saw the year’s highest number of
applicants (a 26% uplift vs August). We
had more external applications from
women, and overall women external hires
in the UK also rose to 45% in September
and October last year.
EE’s attraction programme kicked off in
2023. Aiming to reach a more diverse
audience, it included a new EE brand
campaign, industry partnerships and
newcandidate profiles.
We’re already seeing a positive impact in
terms of colleague retention. We also
hiredmore apprentices than last year with
recent cohorts 8% more likely to stay at
least three months compared to our
normal hiring process.
My Campus – a personal learning
platform
Upskilling and reskilling colleagues across
the group will boost our performance and
help transformation happen. Making
learning easier and more habitual gives us
the best chance of giving our colleagues
the right skills for the future.
BT Group plc Annual Report 2024
30 Strategic report
Our people
We never stop
investingin our people
Ethnic diversity is based on voluntary
disclosure. In 2023,77% of our UK
colleaguesdisclosed their ethnicity.
77%
Inclusion, equity and diversity
We’re encouraging more inclusive thinking
through understanding barriers to inclusion
and taking action to make sure all our people
can be their best at work. Our Manifesto has
bold targets for diversity. While we’re making
progress in ethnic minority representation,
there’s much more to do in other areas.
Our UK declaration rates are now 81%.
More colleagues are feeling comfortable
to declare their personal information,
giving us better demographic data to help
us focus on areas of concern.
Our 2025 Manifesto targets for gender,
ethnic minority and disability at various levels
of the organisation are listed in the table
opposite against the progress made in FY24.
Whilst we have made progress towards some
of our goals, we have work to do to make
BTGroup a more inclusive workplace for
everyone as we strive to achieve our
inclusion, equity and diversity ambitions. We
are focused on improving inclusion in the way
our jobs are designed and how our workplaces
operate, underpinned by an unwavering
focus on inclusive leadership capability – all of
which are required for BT Group to have a
workforce that reflects our customers and
the communities we operate in.
We collect diversity data for protected
characteristics (as per UK employment
law) and special category data (as per
GDPR, or local laws in other geographies).
This is done voluntarily, directly into our
HR system (SAP SuccessFactors).
We store, use and report on data in line
with local laws and our advertised
employee privacy notices. Due to local
restrictions on capture and reporting of
ethnicity and disability, the information
opposite only relates to the UK.
More diversity in digital skills will drive
productivity, innovation and growth in our
business and for the whole of the UK (see
our Manifesto on pages 34 to 39).
Our focus on targeting under-represented
ethnic minority communities in the UK
meant that in FY24 29% of new UK-based
roles in Digital were filled by people from
ethnic minority backgrounds.
We have a broad ecosystem of partners
(including Career Returners, Code First Girls
and 10,000 Black Interns) to help us reach
into the community, create awareness, and
invest in, develop and open up opportunities
for future digital talent.
We have engaged with colleagues through
the Colleague Board (see the Corporate
governance report on pages 90 to 91) and we
have worked with our highly active and award-
winning People Networks. These colleague-
led groups raise awareness and advocate for
change inside and outside BT Group.
31 March 2024 31 March 2023 2025 Targets
BT Group (excludingOpenreach)
Men
65% 65%
Women
35% 35% 46%
Ethnic minority
a
16% 13% 16%
Disabled
a
9% 8% 14%
Openreach
Men
90% 90%
Women
10% 10% 12%
Ethnic minority
a
9% 9% 10%
Disabled
a
6% 6% 6%
BT Group
Men
74% 74%
Women
26% 26% 32%
Ethnic minority
a
13% 12% 13%
Disabled
a
8% 7% 10%
Board
Men
50% 67%
Women
50% 33% 33%
Ethnic minority
a
2 members 2 members 2 members
Disabled
a
1 member 1 member
Executive Committee
b
Men
60% 70%
Women
40% 30% 33%
Ethnic minority
a
2 members 2 members 2 members
Disabled
a
1 member 0 members
Senior leadership team
b & c
Men
74% 78%
Women
26% 23% 41%
Ethnic minority
a
11% 14% 15%
Black/black heritage
a
—% 1% 5%
Disability
a
14% 8% 10%
Senior management team
c
Men
65% 65%
Women
35% 35% 41%
Ethnic minority
a
9% 9% 15%
Black/black heritage
a
3% 2% 5%
Disability
a
14% 9% 10%
a UK population only.
b For the purpose of the UK Corporate Governance Code 2018, our leadership comprises the Executive
Committee (excluding Executive Directors on the Board but including the CEO, Openreach) and all Executive
Committee direct reports (excluding admin roles). This totals 28 women (33%) and 56 men (67%).
c For the purposes of the Companies Act 2006, our senior management comprises those employees responsible
for planning, directing and controlling the activities of the group, or a strategically important part of it
(members of our senior leadership and senior management teams, and directors of the group’s subsidiaries
but excluding directors on the Board). This totals 196 women (35%) and 355 men (65%). Numbers presented
include 70 subsidiary directors (50 men and 20 women) who are not otherwise members of our leadership or
senior management teams.
BT Group plc Annual Report 2024
31 Strategic report
Pay gap reporting
Gender
This is the seventh year we’ve reported our
gender pay gap. Our UK gender pay gap is
broadly the same as last year – we continue
to track lower than the national average
gender pay gaps:
Our median gender pay gap narrowed
slightly to 5.6% (-0.5%).
Our mean gender pay gap widened
slightly to 4.0% (+0.3%).
Median pay gap %
17.8
17.4
14.9
15.1
14.9
14.3
5.0
4.8
5.0
6.7
6.1
5.6
Office for National Statistics (ONS) median
BT Group median
2018
2019 2020 2021
2022 2023
Our gender gap is still lower than the UK
average of 14.3% (median) and 13.2%
(mean) and our female representation in
the upper pay quarter has improved.
Despite an increase in female hires
between 2022 and 2023, female
representation remains unbalanced at
23%, with a higher attrition rate among
women. This is reflected in the pay
quartile distribution, with a higher
proportion of women in lower pay
quartiles and little improvement in
theupper pay quartiles.
You can read our full statement –
including all the entities in scope at
bt.com/genderpaygap
Ethnicity
This is the fourth year we’ve voluntarily
reported our ethnicity pay gap (which is
not a legal requirement).
Ethnicity pay gap %
2023 2022
Mean Median Mean Median
Ethnic
minority
(0.8)% (1.8)% (0.3)% (1.2)%
Asian
(3.4)% (2.9)% (3.6)% (2.4)%
Black
5.1% (0.9)% 6.6% (0.3)%
Multi-
ethnic
0.1% 4.0% 3.3% 5.2%
Other
ethnic
(3.7)% (8.7)% (6.2)% (9.3)%
Ethnicity bonus gap %
2023 2022
Mean Median Mean Median
Ethnic
minority
7.4% 4.2% 8.4% 14.2%
Asian
4.2% 2.5% (2.1)% 1.3%
Black
41.4% 11.9% 37.7% 53.9%
Multi-
ethnic
(27.7)% 2.3% 0.7% (14.9)%
Other
ethnic
(6.0)% (3.5)% (1.5)% 40.1%
Ethnic diversity is based on voluntary
disclosure. In 2023,77% of UK
colleaguesdisclosed their ethnicity.
Aggregated ethnicity pay gap analyses
canoften mask wider issues that people
ofdifferent ethnicities face at work and
insociety. So each year we look at our
datavery carefully to get a more
nuancedpicture.
In 2023 ethnicity pay gaps stayed low and
favourable – with an overall median pay
gap of -1.8% and a mean of -0.8%. But
they do vary by different ethnic group.
The figures above detail the movement in
pay and bonus gaps to the majority by
ethnic group from FY23 to FY24.
The Black/African/Caribbean/Black
British mean pay gap is still largest of all
the ethnic groups – although it did
narrow slightly this year and the Asian
pay gap is the narrowest. This is
reflected in the fact there are more
Asian colleagues in higher-paid roles like
management, and more Black colleagues
in frontline roles like engineering.
Disability
This is the first year we’ve voluntarily
reported our disability pay gap (which
isnot a legal requirement). It reflects
ourdrive for equal opportunity across
allcharacteristics.
Disability is based on voluntary disclosure.
At the time of the snapshot date in April
2023,68% of UK colleaguesdisclosed their
disability status. Improving this rate is the
biggest lever to help us understand and
improve our disability pay gap.
2023
Mean Median
Pay 0.7% 0.0%
Bonus (6.5)% (0.2)%
At group level, mean and median pay
gaps are low – with a small mean gap
of0.7% and a zero median gap.
The overall bonus gap is negative. This
shows our disabled employees getting
slightly higher bonuses – influenced by
the higher declaration rate in our senior
leader population.
You can find more examples of BT
Group’s initiatives to improve
representation (as well as pay quartile
analysis, bonus information and entity
breakdowns) in our ESG Addendum at
bt.com/esgaddendum
Inclusive health
We know how inclusive health affects
ourworkforce and colleagues – so we
listento our People Networks closely.
Wepartnered with our:
Ethnic Diversity Network around mental
health care disparities and to enhance
our mental health services.
Able2 Network on matters like
occupational health, BT passports, living
with disabilities and mental health.
Jewish and Muslim Networks on coping
with the impact of the situation in Israel
and Gaza.
Gender Equality, Carers, Pride, Peer
toPeer Support and Armed Forces
Networks on topics like cancer and
suicide prevention.
Carers Network to apply for Carer
Confident Level 3 – Ambassador
Status(The Employers for Carers
Benchmarking Scheme).
Adjustments for everyone who
needs them
We’re committed to making sure any
colleague who needs a workplace
adjustment gets one. These are positive
adaptations which help colleagues with a
disability, health condition or change in
personal circumstances that might stop
them working at their full potential.
BT Group plc Annual Report 2024
32 Strategic report
Our people continued
This year we initiated 1,146 referral cases,
the most common being adjustments for
back or neck issues (338 cases).
Where specialist advice is needed, a
workplace adjustments referral service is
provided by our third party team, Health
Management Limited. Using empowER
toraise cases for each referral provides
Managers with a guided journey to follow
andeach case is supported by HR Services.
Occupational health and wellbeing
Absences across BT Group from sickness fell
to an average of 3.67% calendar days lost per
colleague (down from 3.87% last year).
And when our colleagues need extra help
getting back to work, our fully funded
rehabilitation programme for
musculoskeletal and mental health
services returns 97% of them to full duties.
Better mental and physical health
Today’s world is psychologically challenging.
In a Volatile Uncertain Complex Ambiguous
world we continue to be at the forefront of
innovative approaches to improve the
wellbeing of our colleagues and help them
maintain optimum mental health. We
continue to promote our Employee
Assistance Programme and CBT Mental
Health Service as well as online guided self
help modules.
In FY24 we started the process of getting BSI
ISO 45003 certification for psychological
health and safety in the workplace. We
achieved the stage 1 audit objectives and
theBSI auditor has recommended we
nowmove to stage 2 audits.
As well as strengthening our fitness for work
medicals for our most critical roles, we
continue to do statutory health surveillance
for all our poling and civil engineers.
Putting musculoskeletal health
and safety first
We’ve been getting more sophisticated
insights from our health and safety data.
We have moved from reactive use of data
to earlier and more active intervention.
The insights are helping us understand
where to best focus our attention to make
sure everyone at BT Group can work safely,
and return home safe at the end of the day.
Earlier intervention helps people stay in
(orreturn to) work after injury or illness –
helping work become more of a part of
therehabilitation process.
In response to rising musculoskeletal
related absences in our Openreach field
engineering colleagues, using a data led,
evidence-based approach we launched
two new clinical intervention pilots this
year to optimise colleagues’ health – the
Musculoskeletal Specialist Assessment
and Medical Assistance Programme.
They include structured pathways to clinical
support services, earlier categorisation based
on the risk of long term sickness absence, and
help for people to return to contractual work.
In FY24 we reduced musculoskeletal-
related absences by around 24,000 days
equating to £500,000 in savings.
BT Group plc Annual Report 2024
33 Strategic report
£139,000
Introduction of My Discounts – new discount
scheme for colleagues. Almost £139,000 worth of
savingsfor colleagues in the first four months.
Taking care of ourteam
Running the 999 emergency service
We are the first, calming voice heard every time someone
in the UK calls the 999 emergency services. In FY24 we
took 41 million calls – answering on average in less
thanasecond.
In 2023, we reviewed our attendance rules for the
999service. Our aim was to make shift patterns fairer
and more consistent. The changes we’re making include
‘bunched’ days off and a guaranteed weekend off every
month. These will make our colleagues’ shift schedules
more predictable and structured, while allowing more
flexibility and making it easier for them to plan around
their working weeks.
1,000+
To help out teams across the whole group, this year we
launched My EV – our electric vehicle salary sacrifice
scheme, which generated more than 1,000 applications
inthe first week.
Launched in 2021, BT Group’s Manifesto is our plan to accelerate
growththrough responsible, inclusive and sustainable technology.
OurManifesto is rooted in our purpose, to connect for good. And it will
help us achieve our ambition – of becoming the world’s most trusted
connector of people, devices and machines. It combines a clear
commercial agenda with measurable promises to make a bigger
positiveimpact on people and planet.
Responsible
New tech must earn people’s trust
and transform lives for the better.
So we’ll:
invest in new growth tech to help us live
and work better
apply responsible tech principles across
our value chain
partner to build a responsible tech
ecosystem that builds trust and drives
growth.
Inclusive
The future of tech must be diverse
and inclusive for everyone to
benefit.
So we’ll:
build a diverse workforce through our
inclusion, equity and diversity targets
pass 6.2m rural premises with full fibre
by the end of 2026 (as part of our 25m
build target)
expand our 4G/5G mobile networks across
the UK, including in rural locations
help 25m people with digital skills by
theend of March 2026.
Sustainable
Tech must accelerate our
journey to net zero emissions
and a circular economy.
So we’ll:
be a net zero business by the end of
FY31, and net zero on all Scope 3
emissions by FY41
help customers avoid 60m tonnes of
CO
2
e by 2030
build towards a circular BT Group by
2030, and a circular tech and telco
ecosystem by 2040, while protecting
nature and biodiversity.
We contribute to the UN
Sustainable Development Goals
BT Group plc Annual Report 2024
34 Strategic report
Our Manifesto
Responsible
New tech must earn people’s trust
and transform lives for the better.
We apply our responsible tech principles
across our value chain. They help us consider
how to minimise harm and benefit people
every time we develop, buy, use or sell tech.
They’re grounded in the UN Guiding Principles
on Business and Human Rights, and are part
of our risk management framework.
Our responsible tech principles are:
For Good: We design and deliver tech to
empower people and improve their lives.
Accountable: We’re accountable for our
actions and take care to avoid, and protect
against, tech misuse.
Fair: We work hard to ensure everyone is
treated fairly and with respect.
Open: We listen, collaborate and are
transparent about our actions.
Our Responsible Tech and Human
RightsSub-Committee oversees how
weimplement the principles. This year it
continued looking at emerging risks and
strategic growth areas. We used external
experts to help define our approach on
topics like high-risk markets, AI and new
products and innovation.
Developing new tech
We apply the principles right from the start
when we design and develop new tech.
This year we:
completed a human rights impact
assessment of wi-fi controls to help us
identify, understand and assess the risks
of the product
conducted user research to understand
how our responsible tech principles
could build trust and differentiate us
published our approach to children’s
digital rights.
Buying tech
Our procurement company, BT Sourced,
has responsibility and sustainability criteria
set into its processes. They give our buyers
clarity on supplier risks and opportunities.
This year we:
reviewed human rights risks in our
supply chain, to better understand
theserisks and identify any gaps in
ourpolicies and processes
launched a ‘worker’s voice’ pilot in five
supplier factories, to understand the
experience of people working in our
supply chain
carried on doing due diligence on our
direct tier 1 manufacturing supply chain
(visit bt.com/modernslavery for more).
Using tech
We want to make sure our products and
services are used for good. So we focus on
protecting privacy and free expression and
preventing online harms.
This year we published an AI standard
forcolleagues, to ensure our use,
development, purchase and sale of AI
isconsistent with the responsible tech
principles, thereby helping to reduce
riskatevery stage of the AI life cycle.
Selling tech
We sell to customers around the world.
This year we:
enhanced sales due diligence in Business
by adding checks for negative media
coverage. This helps us assess any
potential human rights risks through
thelife of a customer’s contract
conducted a human rights impact
assessment in a high-risk country,
whichwe’ll use to steer future
businessstrategy.
The 2023 Global Child Forum Benchmark
Report looked at companies’ policies,
approach and commitment to children’s
rights. It rated BT Group as one of Europe’s
top performing companies and as a global
leader in the telecoms sector.
Inclusive
The future of tech must be
diverse and inclusive for
everyone to benefit.
Embracing inclusion, equity and diversity
iscore to our people strategy and key to
our growth. We want to be champions for
digital inclusion too.
Many families and vulnerable groups have
been badly hit by the cost of living increases
of recent years. We want to support them.
We’re market leader in social tariffs,
currently helping around 1m low-income
and vulnerable customers through
affordable fibre broadband and calls.
Andwe’ve frozen these tariffs this year to
protect them from inflationary price rises.
Our Home Essentials social tariff gives
discounted broadband to customers on
Universal Credit. Our EE Basics tariff does
similar for eligible mobile customers. And
Openreach’s ‘Connect the Unconnected’
scheme waives connection fees for
vulnerable customers, via their CP.
Working with charity partner Home-Start
UK, we’re also supporting the most socially
excluded households through gift-in-kind
contributions, fundraising and donations,
which totalled more than £134,000 this
year. And our digital skills help is giving
more people the benefits of being online –
particularly vulnerable groups in society,
like children and over-65s.
We’re developing the right digital
infrastructure so no one gets left behind. Our
full fibre broadband already passes 13.8m
homes and businesses, including 3.9m in rural
areas. Our 4G mobile network reaches 99%
of the UK population, while our 5G network
now reaches 75%, as wecontinue the rollout
of 5G across thecountry.
You can read more on page 20.
Help with digital skills
This year we helped 3.7m more UK people
and businesses improve their digital skills.
Since FY15, the total is 23m people. And
we’re on track to hit our target of 25m
bythe end of FY26.
Tackling online hate
Hope United is part of EE’s ongoing
commitment to deliver positive
societalchange. It features a team of
eliteprofessional football players –
representing all four home nations –
coming together to tackle online hate.
So far, it’s helped educate 10.9m people
on being good digital citizens.
BT Group plc Annual Report 2024
35 Strategic report
EE GameSmart helps demystify the
world of gaming for parents, helping
you to create positive shared
experiences with your children.
With game trailers, information and
guides, parents feel ready to
embrace the world of gaming. We’ve
worked with Internet Matters
creating content to help parents
feel confident as their child enters
the gaming world.
Read more at
eegamesmart.co.uk
During the 2023 Women’s Football World
Cup, the ‘Play on’ campaign reached 3.5m
people, encouraging young people not to
drop out of sport due to hate. One of the
EE Hope United squad also visited 10
Downing Street to support amendments
tothe Online Safety Bill, helping to protect
women and girls.
Supporting small businesses
Our free digital skills programme helps
businesses unlock their potential. This year
we reached 200,000 more business owners
and employees. We gave them:
help on everything from digital
marketing and social media to GenAI via
our LinkedIn Live webinar series with
partner Upskill
practical tips and advice from successful
entrepreneurs through our ‘Let’s Talk
About’ video series
access to live webinars, recordings and
in-person mentoring through our
partnership with the National Startup
and Great British Entrepreneur Awards
a UK-wide tour, webinars and
mentoringsessions (working with
SmallBusiness Britain).
Employability and digital skills for
young people
We’re bridging the gap between education
and employment by making sure children
and young people are part of the UK’s
digital skills agenda.
Over 1,000 secondary school children from
disadvantaged backgrounds came to our
‘Get Work Ready’ days at our UK
workplaces. The days gave a window into
the types of STEM roles and skills needed
in modern business – linking what they
were learning at school to the skills
employers look for.
With the national STEM Learning Centre
andseven state schools in the Bristol
Education Partnership, we helped launch the
ENTHUSE programme. It supports teachers
with essential continuous professional
development and industry insightsand
withworkplace events to inspire students to
consider roles in data, digital, engineering,
innovation and technology.
We’re lead sponsor of the FastFutures
programme to promote and grow digital
talent in support of the Government’s skills
agenda. Partnering with Avado and other
businesses, we’re helping a diverse range of
18-24 year olds get into digital roles. So far,
we’ve helped over 7,400 young people
buildtheir networks, get experience and
accelerate their careers. We’re currently
funding two cohorts a total of 500 learners
on a Digital Analyst Boot Camp. Eighty-
seven BT Group colleagues were actively
involved in mentoring 138 learners this year.
We also support the National Cyber
Security Centre’s CyberFirst programme.
Aiming to encourage school pupils into
cyber and tech careers, the programme
hosted events for more than 2,000 pupils
last year.
And it’s our 24th year organising and
sponsoring the BT Young Scientist &
Technology Exhibition, which is now
oneofEurope’s leading science and
technology exhibitions, celebrating STEM
research and innovation. This year’s event
included 550 projects from more than
1,100 students from 219 schools
acrossIreland.
Child online safety
We’re helping to protect children online
through a number of initiatives. This
yearwe:
relaunched PhoneSmart with better
newfunctionality to help minimise
onlineharm risks, as more and more
youngsters own mobile phones
launched GameSmart – featuring online
safety information for parents on their
child’s use of games and gaming devices
ran a campaign with Internet Matters for
parents of under-fives on healthy
technology use
launched an online safety hub on
theInternet Matters website.
Senior skills
We have a long-standing history of helping
UK citizens learn new digital skills. But
today 7% of the population are still offline.
Older people are one of the key groups in
this population. They’re also more likely to
suffer from social isolation, worries around
living costs and losing their landline in the
Digital Voice switchover.
So far, in partnership with AbilityNet, we’ve
helped around 3,000 digitally excluded
over-65s build their confidence and
develop digital skills. Together, we ran
several ‘BTea Room’ sessions across the
UK this year. Hosted in cafes, these free
digital skills workshops covered a range of
skills – from getting started with devices, to
social media and staying safe online.
We teamed up with lexicographer Susie
Dent to create a Digital Dictionary. It
breaks down common digital terms that
younger people take for granted but that
are often confusing for older people.
And we’ve also been targeting the
networks of older and digitally excluded
people to encourage them to help get
their loved ones more online.
India skills partnership
Since 2019, BT India, with partner the
British Asian Trust, has helped around
1.1m young people with digital skills, STEM
career guidance and job opportunities.
This year they launched an Outdoor School
for Girls, which will provide digital, life,
sustainability and entrepreneurial skills to
180,000 girls over the next three years.
With our support, education company
Katha is working with the Municipal
Corporation of Delhi to teach more
than4,000 girls, through setting up
robotics labs, refurbishing IT labs and
training teachers.
BT Group plc Annual Report 2024
36 Strategic report
Our Manifesto continued
In today’s digital age, many
essential tasks require internet
access, yet 22% of seniors still do
not use the internet. To bridge this
gap, BT Group partnered with
AbilityNet to offer tailored digital
training for those aged 65 and
above, boosting their skills and
confidence online while promoting
safety awareness.
Read more at bt.com/seniorskills
We’ve helped 3,000 digitally
excluded over-65s build their
confidence and develop
digitalskills.
3,000
Sustainable
Tech must accelerate our
journey to net zero emissions
and a circular economy.
We’ve led on climate action for more than
30 years. We’ve been ‘A’ rated on climate
by CDP for the past eight years running.
But as the climate crisis worsens, we all
need to speed up the transition to a low
carbon economy.
This year we refreshed our Carbon
Reduction Plan. It provides stakeholders
with a clear view of the actions we’re taking
to shift BT Group and our value chain to a
net zero economy.
We’ll be net zero for our operations by the
end of March 2031 – and for our full value
chain by the end of March 2041. We also
aim to help customers avoid 60m tonnes of
CO
2
e and build towards being a circular
business by the end of March 2030.
Reducing carbon emissions
inouroperations
We’ve cut our carbon emissions intensity
by 61%. This is against our science-based
target of an 87% cut by the end of March
2031 (compared to FY17 levels).
All of the electricity we purchase to power
our buildings estate, shops and networks
worldwide is certified as renewable
a
through our procurement of energy from
sources that include power purchase
agreements (PPAs) and green tariffs,
supported by renewable energy
certificates (RECs).
Long term renewable PPAs met 24%
ofour UK electricity demand this year,
supporting additional renewable electricity
infrastructure across the UK grid. Where
we don’t control the supply of electricity or
where we can’t guarantee the origin of the
electricity, we purchase additional RECs to
cover the proportion of our consumption
(for example, at landlord controlled sites).
We have more to do to get to net zero.
Butwe know how to get there – by
electrifying our vehicle fleet,
decarbonising our estate and building
more energy-efficient networks.
Switching our vehicle
fleettoelectric
Nearly 80% of our operational emissions
(Scopes 1 and 2) come from our
commercial fleet of over 33,000 vehicles.
We’re working hard and investing to
convert the majority of this fleet to electric
or zero emission vehicles by the end of
FY31. In total we have over 4,100 electric
vehicles (EVs) in our fleet, including more
than 1,700 that we added this year.
As a founding member of the UK Electric
Fleets Coalition, we’ll keep on pushing for
policy measures to drive a UK EV switch.
This year, the coalition published a new
document to encourage more policy
momentum on EVs.
Our start-up and digital incubation arm,
Etc., has developed an EV charging unit
built from a street cabinet (traditionally
used to store broadband and phone
cabling). We’re exploring the potential
toturn up to 60,000 cabinets into EV
charging points. This would increase the
availability of charging infrastructure on
the UK’s roads and support Government
sustainability targets and plans to
decarbonise the UK transport system.
This year, we introduced a salary-sacrifice
scheme for UK colleagues to buy EVs
through personal lease arrangements. And
for colleagues in India, we’re introducing
EVs as part of our transport and shuttle
passenger services. Today there are
94EVs in use and we’ll keep growing
thatnumber.
Decarbonising our buildings
We cut our global energy consumption
byaround 140GWh this year – a 4% drop
on FY23. This was mainly achieved
throughrationalising and upgrading our
buildings and networks, and reducing
ourfuel consumption as we continue
tomigrate our fleet to EVs.
Our Better Workplace Programme is
consolidating hundreds of BT Group
buildings to around 30. The new or
refurbished buildings have environmental
impact firmly in mind. New builds meet
theBREEAM
b
- Excellent standard.
A rated
A rated on climate by CDP.
4,100+
In total we have over 4,100 EVs in our fleet.
BT Group plc Annual Report 2024
37 Strategic report
a 99.9% of the global electricity that BT Group purchases is certified as renewable. The remaining 0.1% is where renewable electricity is not available for purchase in the market.
b Building Research Establishment’s Environmental Assessment Method, which is the world’s leading sustainability assessment for infrastructure.
Building energy-efficient networks
We’re building more energy-efficient fixed
and 4G/5G networks, while switching off
our old legacy ones. As well as saving
energy, full fibre networks are better at
handling the effects of physical risks like
flooding and higher temperatures. That
means fewer faults or engineering visits.
Cutting carbon emissions across
our value chain
Our Scope 3 carbon emissions account for
95% of our overall emissions. They come
mainly from purchased goods in our supply
chain and from customers using our
products and services.
Since FY17, we’ve cut our Scope 3 net
emissions by 26%, to 3,000,873 tonnes of
CO
2
e this year. This is a decrease of around
4% on FY23.
Helping suppliers cut carbon
We’ll keep working with suppliers on
cutting carbon. We’ve cut supply chain
emissions by 25% since FY17. Our target
isa 42% reduction by the end of
March2031.
This year, we’ve refreshed our climate
change policy, which forms part of our
expectations and generic standards
applicable to suppliers working with us.
Itrequires them to conduct climate risk
assessments, set 1.5ºC aligned science-
based targets and to report on progress
annually. And we continue to engage with
key suppliers on carbon reduction through
contract clauses, for example, we’ve seen
savings from Circet that reduced over
100tCO
2
e in 2023 under its contract with
BTGroup and Openreach.
Also this year we:
launched a campaign asking suppliers to
set 1.5°C aligned science-based targets,
make them public and report on
progress annually
encouraged more key suppliers to report
to CDP to improve visibility and action
on emissions. Today, over 300 of them
are doing that
continued working with the Exponential
Roadmap Initiative and 1.5°C Supply
Chain Leaders to drive climate action
across global supply chains – while
supporting small and medium-sized
enterprises through the SME Climate
Hub and UK Business Climate Hub
joined the JAC (Joint Alliance for CSR)
Board of Directors. It’s an association of
27 communications providers working
together to sustainably transform supply
chains across the ICT sector.
Cutting our customers’ carbon
There’s huge potential to use our
networks, products and services to help
customers cut their emissions – for
example through decarbonising the
gridand improving our products’
energyefficiency.
We’ll help customers avoid 60m tonnes of
carbon by the end of March 2030 – which
they’ll do through technologies like full
fibre broadband, mobile solutions and
cloud computing. This year we:
helped customers avoid more than 1.5m
tonnes of carbon (nearly 3.8m tonnes in
total since 2021), mainly through our full
fibre rollout that enables reductions in
personal or work-related travel
published a new carbon abatement
methodology, to be transparent on how
we calculate savings (bt.com/carbon-
abatement)
expanded our Digital Carbon Calculator
to include compute and end point
devices. The calculator helps our larger
customers measure, track and cut
carbon footprints across their networks.
Today, it shows customers are cutting
their CO
2
e by 15% on average when
transforming their networks with us
enhanced our Carbon Network
Dashboard to include an energy
optimisation recommendation feature,
which helps our larger customers use
their networks more efficiently. It
enables them to measure, monitor
andreduce energy consumption and
carbon emissions
hosted a Sustainability Festival at
Adastral Park. More than 1,100 people
came, including big customers, climate-
leaders, start-ups and BT Group
representatives. The event showcased
cutting-edge technologies and how to
drive sustainability and achieve net zero
emissions in various industries.
Circularity
Developing a circular economy is vital for
achieving a net zero world. Around 70%
ofglobal greenhouse gas emissions come
from material use and handling
a
.
We want to build towards being a circular
business by 2030, and a circular tech
ecosystem by 2040.
Products & Services
This year, we collected nearly 2.6m devices
from consumers and businesses through
our returns and take back processes.
4%
cut in our energy use this year.
1.5˚C
Launched a new supplier engagement
campaign asking our suppliers to set
1.5°Caligned science-based targets.
60m
We’ve set a target to help customers
avoid60m tonnes of carbon by the end
ofMarch 2030.
BT Group plc Annual Report 2024
38 Strategic report
Our Manifesto continued
This year, we converted over 94,000
surplus BT Smart Hub 2 into
Plusnet Hub 2 routers, instead of
making new routers, which usually
creates a lot of carbon emissions.
This effort saved around 3,900
tonnes of CO
2
e.
By reusing all the electronics
fromthe Smart Hub 2, we prevented
over 80,000 kilograms of new
electronics from being produced.
Read more at bt.com/
annualreview
a Circle Economy – The Circularity Gap Report 2022 circulareconomy.europa.eu/platform/en/knowledge/circularity-gap-report-2022-five-years-analysis-circle-economy
Through our EE Trade-In service we
collected 166,000 mobile devices,
pushingpast the milestone of 1m devices
traded in since its launch. For FY24, 96%
ofcollected devices went for reuse
andasecond life. The rest we recycled
responsibly. For distributed mobile
devicesour take back rate is 5%.
Wewantto increase this to at least
20%by2030.
For 2023, our return rate for customer
premises equipment was 67%. Our target
isa 75% return rate by FY26
a
. Customers
returned over 2.36m hubs and set-top
boxes. Through our refurbishment process,
we reused 71% and recycled the rest.
Wealso began scaling up refurbishment
ofour business hubs.
To extend the lives of our customers’
devices, our EE repair service (approved by
Apple, Samsung and Google) fixed 58,000
devices this year (up 94% on FY23).
To measure circularity in a more integrated
way, we’ve started a pilot using the Circular
Transition Indicator Tool on some of our
own brand consumer devices. We’re now
reviewing the inflows and outflows of those
devices. We aim to expand the pilot to
other business areas to implement a
common measurement approach.
Operational waste – our networks
and estate
We want to put zero waste into landfill by
2030. That means increasing the number
of things we reuse and recycle. Globally,
we generated 69,000 tonnes of
operational waste this year – 14% less
thanin FY23. Our UK recycling, reuse and
recovery rate was 92.1% (90.4% globally).
As part of modernising our network, we
continued recovering old or end-of-life
network equipment to reuse or recycle,
much of which was through our Exchange
Clearance Operations programme. This
year, we recovered 3,300 tonnes. We also
agreed a deal with a leading bank and
global recycler EMR to support the
extraction and recycling of copper cable
from our network until 2028.
Within our business, we reused 10,000
pieces of network equipment. And our
catering partner Lexington, working with
CauliBox, has been trialling new reusable
cups and containers to reduce the
numberof disposables we use.
Biodiversity
We continued working to understand our
impacts on nature and biodiversity, in line
with the draft Taskforce on Nature-related
Financial Disclosures (TNFD) framework.
This year, we ran an impact assessment of
our operations and procurement.
As part of our focus on conservation,
BTGroup has partnered with The Royal
Society of Wildlife Trusts. We provide
financial contributions to the charity and
volunteering opportunities for colleagues.
Openreach created a Business
Conservation Partnership with the RSPB,
to make sure that, moving forward, they
are better placed to implement nature-
positive actions as part of the overall fibre
build programme.
Openreach has also worked closely
withNatureScot and National Trust for
Scotland in providing fibre to Fair Isle
(between Orkney and Shetland). They
scheduled their build to make sure that
nesting birds were undisturbed during
thebreeding season, and worked together
to protect native plant species.
Water consumption
Our UK water use fell by 12% this year
to1,349,324m
3
, mainly from operating
adiabatic cooling units more efficiently
within network equipment operating limits,
and the pinpointing and fixing of leaks in
our water supply.
Advocacy on climate action
Corporations must advocate on climate
action. But limiting global warming to 1.5
degrees – in line with the Paris Agreement
– will need supportive policies too.
During the year we continued participating
in initiatives like RE100, the UK Electric
Fleets Coalition and EV100, Race to
Zeroand the We Mean Business Coalition.
We also supported the Fossil to Clean
campaign to advocate for speeding up the
shift from fossil fuels to clean energy.
2030
We want to become a circular business
by2030 – and build towards a circular tech
ecosystem by 2040.
20%
We have a 5% take back rate for
distributed mobile devices – we’ve set
atarget to increase this to 20% by 2030.
BT Group plc Annual Report 2024
39 Strategic report
a This target only relates to equipment which is leased to our consumers under their contract terms.
Colleagues, customers, shareholders, the communities we do business in, suppliers, UK Government
and regulatory bodies are all key stakeholders. We connect with them at all levels of our business.
That includes frontline operations, CFUs, CUs and TUs, senior leadership, the Executive Committee
and the Board and its Committees.
We engage with them in lots of different ways – from meetings and conferences to reviews, forums
andwebcasts. To understand how well we’re engaging with different groups, the Board and its
Committees get regular updates from relevant parts of the business and from stakeholders
themselves. They use them to make better decisions, give feedback and constructively challenge
activities, programmes and initiatives being considered.
BT Group plc Annual Report 2024
40 Strategic report
Our stakeholders
Our stakeholders play a crucial part in our
strategy of building the strongest foundations,
creating standout customer experiences and
leading the way to a bright, sustainable future.
Our stakeholder management group risk
category recognises just how important
they are to our business. You can read
more on page 63.
Our Section 172 statement on pages 92
to 93 gives examples of how the Board
and its Committees took our
stakeholders’ interests into account
indecision making during the year.
Colleagues
To create a culture where colleagues
canbe their best and contribute to our
purpose, ambition, strategy and success,
they need to be engaged.
So we must provide work environments
that help them flourish, give them flexible
and agile ways of working, deliver brilliant
training, development and career
opportunities, and reward performance
with fair and competitive pay and benefits.
How we engage with colleagues
Our Board gets regular updates from
theChief Executive and Chief Human
Resources Officer. Topics range from
people strategy initiatives to culture and
overall sentiment in the organisation.
This year the Board used both our
Colleague Board and our Designated
Non-Executive Director for Workforce
Engagement to engage with our
workforce(under the UK Corporate
Governance Code 2018).
You can read more on pages 90 to 91
of the Corporategovernance report.
In September 2023, we changed the way
we measure engagement. We did this to
bring it up to date with best practice and
give us better external benchmarks for
BTGroup and our units.
We introduced quarterly colleague
engagement surveys. And to compare
oldand new surveys we asked both old
andnew engagement index questions in
the first September survey. Engagement
scored pretty consistently between
oldand new measures – at 72% and
71%respectively.
Across the year engagement improved by
twopoints. We closed the year on 75% in
linewith our target. The measure
‘Gettingthings done here is straightforward’
is not making enough progress. We’re
investigating why.
Initiatives to improve our colleagues’
experience seem to be making a
difference. We’ve focused on leadership,
making things simpler for colleagues and
inclusion and diversity. We’ll continue with
this in the coming months.
Customers
We want our customers to have standout
experiences. For that, we must deliver
outstanding service and differentiated
solutions and outcomes.
We have a large and diverse customer
base, from individuals to multinational
businesses and governments. And they all
need different things. So engaging with our
customers is critical to properly understand
those varied current and future needs.
Our customers want us to:
give them an outstanding experience and
deliver outcomes that match their needs
deliver consistent, high-quality solutions
to keep them connected
protect their security and data
offer all the above at a price that’s great
value for money.
How we engage with customers:
Our service, sales, and contact centre
colleagues regularly talk to customers
tounderstand what they need and help
them stay connected.
Our insight centre of excellence gives
usa deeper understanding of our
customers’ needs through research
techniques and extensive internal and
external data sources.
Our CFUs, Executive Committee and the
Board monitor how well we’re providing
standout customer experiences by
regularly reviewing metrics like NPS.
Our Chief Executive, Executive
Committee and senior leaders regularly
review and discuss customer complaints.
Our Customer Fairness Panel, Customer
Inclusion Panel, Security Advisory Board
and Global Advisory Boa