For the UEFA Champions League Final broadcast in June 2017, we’re proud to have delivered what we believe was the most comprehensive live outside broadcast of a football match in worldwide history across multiple live platforms and technologies. We made the show-piece match available to all fans at no cost via YouTube and other contemporary platforms. On top of this, we produced the host broadcast feed for UEFA that went to more than 200 countries with an estimated audience peak of 200 million.

We set new milestones in broadcasting technology to give viewers the best pictures and sound thanks to two global firsts: firstly, a live 4K broadcast on YouTube. And secondly, a world first by broadcasting, live, the UEFA Champions League Final using High Dynamic Range (HDR) technology in Ultra-High Definition (UHD) with Dolby Atmos® sound.  

Further, for the first time the UEFA Champions League final was available through a number of 360°streams via YouTube and also in a new BT Sport Virtual Reality App which allows viewers to choose between a 360° produced programme with commentary and graphics, or select their own camera viewpoint and all for free. BT Sport also gave away thousands of free Virtual Reality (VR) Google Cardboard headsets to football fans ahead of the UEFA Champions League final.

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BT was awarded a Queen’s Award for Enterprise in Innovation for its work on IPX – just one of many awards the company continues to win around the world for its pioneering endeavours.

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