Lisa Perkins

Director Research and Innovation

Showcases at Adastral Park

BT’s customer showcases are a great way to show, tell and test ideas with customers. There are nine industry-themed showcases, each one jam-packed with new technologies and leading-edge concepts.

The technologies on show come from a variety of sources. Some have been developed by BT researchers. Others have originated from different types of innovative companies and have then been discovered by our scouts.

Our showcases demonstrate different ways in which these technologies can be used to positive effect in specific business sectors ranging from retail and banking through to logistics and the oil and gas industries.

The technologies featured in the showcases regularly lead to hothouses, customer trials, business cases and eventually portfolio products.

If you're a Global Services, Enterprise, or Business customer of BT and would like to visit the showcases, get in touch with your BT account manager. 

Take a look at the 360 degree videos below – just click play, and then you can scroll around.

Connected Home

Visitors can see how the home can benefit from high speed connections, the range and type of connected devices that are available, and how they can work better together to improve our daily lives.

Agile Bank

A showcase which brings to life technologies than can be used within the branch as well as behind the scenes in contact centres. There's a demonstration of how biometrics (facial and palm vein recognition) can be applied to customer relationship management systems to improve brand loyalty and security. There are also ideas around innovations in customer service including personalised videos, holograms and new techniques to improve the effectiveness of contact centre agents.

Alexander Black (Retail)

This showcase looks at the 'in-store customer experience' and features a number of clever tools designed for the retail employee. There's also some examples of digital signage – interactive, translucent, holographic - that can help with customer engagement, together with the use of wi-fI and video analytics to analyse customer movement. There's also a chance to see how augmented reality can help boost the customer experience and a demonstration of how radio frequency identification can assist with stock monitoring.

Connected Industry

The showcase addresses sectors including: energy & resources (oil, mining, gas), utilities, construction, manufacturing, automotive and logistics. The experience explores propositions around BT Trace, field force automation, industrial wireless, big data and security as well as introducing new ideas around virtual/augmented reality, RFID, acoustic sensing, 3D scanning, Internet of Things, robotics, smart vehicles and hydrogen fuel cells.

Customer Experience Centre

A room where different partners solutions are augmented by innovations from BT. Demonstrations are separated into three areas: Collaboration - how technologies can be integrated together in a true complex multi-vendor estate; Cloud - to demonstrate the latest cloud technologies and their role in the modern enterprise IT environment; Network - the enablers for the eNSI (enriched Network Service Integrator) model.


The EE Showcase looks at how the network works, challenges faced, behind the scenes activity as well as disaster scenarios, partnerships and the future of mobile including 5G and the opportunities this creates.


How can innovation be used to create a better world of healthcare? That's the question addressed in the Pulse showcase. Here, visitors can check out all sorts of technologies that are being used now, and in the future. There is a focus on digital healthcare, where different devices are used to collect patient information, and video technology is deployed to help overcome social isolation.

The Street

This showcase examines innovative 'street furniture' that Openreach is using to enable faster broadband network technologies. There's also a chance to see how sensors and systems are being used around smart cities to monitor car parks, traffic flow, the environment and lighting.