Our responsible tech strategy

Tech is rapidly transforming the way people interact with each other and the world. The use of tech, sensors and data will continue to change the world around us – the ways we live, work, travel and stay healthy. 

This offers a wealth of exciting opportunities to unlock the positive role of tech. But we know people are also worried and sometimes scared about the possible consequences. Six in ten1 Brits worry that the pace of change in technology is too fast and almost three in ten2 tech workers are worried about the work they do having negative impacts.  

How we use data will determine whether our customers trust us – and we know that 92% of customers are more likely to trust companies that give them control over the information they share3. That’s why trust is central to our mission, and being a visible leader on responsible tech is part of our new corporate strategy. 

Our responsible tech approach will support commercial growth and innovation by leveraging trust as a differentiator of existing solutions and enabling us to take a lead in future growth areas – including connected homes, smart cities, workplace automation, healthcare tech and security.  

1 Edelman Trust Barometer – Insights: Tech and trust. 
2 Doteveryone: https://doteveryone.org.uk/work/
3 KPMG research – Building technical trust.

Our responsible tech principles

Tackling tough tech questions

Rapidly evolving technology brings with it huge potential for positive impact. But there could be negative effects and trade-offs too. How might different groups of people – and their rights – be affected? What unintended consequences might there be? And how can we make sure that tech skills, governance and standards keep up with the pace of change? Asking these kinds of tough questions is essential to ensure we connect for good, with tech that benefits people and minimises harms.

Our new responsible tech steering group helps us dig deeper into the ethical implications of applying new technologies to pressing societal challenges. In the steering groups’ inaugural workshop, they focused on the use of tech such as artificial intelligence, advanced data analytics, and the Internet of Things in the areas of healthcare, home care and public health. It also served to test and refine our new responsible tech principles in a healthcare context. Steering group members discussed potential benefits like more effective targeting of interventions for positive health outcomes. And they thought through potential concerns, including implications for people’s privacy.