Recognition from the sports industry

Sports Business Awards 2021

Sports Business Awards 2021

We were recognised for our work with The Football Association across Para & Disability, picking up a GOLD for the Sports Diversity Award. This included our #DiscoverDisabilityFootball campaign, "Para Adventures" epsiodic content series and the FA Disability Cup.

We also managed to come away with a bronze in the Best Brand Activation Involving Sport for the incredible BT X Hope United campaign.  

The Learning Technology Awards 2020

Alongside the The Football Association, we were recognised as the Winner of both the Best Learning Technology Excellence Award and Design of Learning Content Award for BT Playmaker. This initiative is our new, free online entry level course that has delivered the below results to the grassroots game in less than 12 months.


new football volunteer enrolments in 12 months

0 %

increase in new grassroots volunteers across England


grassroots players able to play the game because of Playmakers


people now trained to use defibrillators

0 %

of learners have reported a safeguarding concern

0 %

have challenged discriminatory or disrespectful behaviour

#DiscoverDisabilityFootball campaign was recognised at the prestigious Football Business Awards 2021

Football Business Awards 2021

#DiscoverDisabilityFootball campaign was recognised at the prestigious Football Business Awards 2021 as Winner of Best Corporate Social Responsibility Scheme. The campaign was ground-breaking for para and disability football – shining a light on this incredible community, inspiring and educating in breadth and scale like no other brand or campaign to date.  .

Sports Industry Awards 2020 - Deal of the Year

Deal of the Year 2020

Highlights our organisation and individuals that are working to unleash greatness, enable value and demonstrate innovation within the sport industry. This award recognises the ambitious and innovative thinking we have done to achieve solutions and clearly demonstrates the added value created for all parties involved. 

Leaders in sponsorship

Leaders in Sponsorship 2020

Our sponsorship has showcased an effective and unique partnership through the creation of unique activations. We’ve been recognised as working effectively with various stakeholders to deliver increased engagement and results during COVID-19.

Shortlist nominations for 2022

European Sponsorship Association Awards

Category and client 

  • Purpose led Sponsorship – for  BT, #DiscoverDisabilityFootball activity
  • Best use of talent – for BT, Hope United
  • Sport Sponsorship – for overall BT X Home Nations

Sport Industry Awards

Category and client 

  • Active and Wellbeing award - for The FA, Football Your Way
  • Tessa Jowell Award - for BT, Watch us Rise 
  • UK Campaign of the Year -  for BT, Hope United
  • Brand of the Year - for BT  

UK Sponsorship Awards

Category and client 

  • Best Use of Sponsorship to encourage diversity and inclusion -  for BT,  Discover Disability Football
  • Brand Sponsorship – for BT x Home Nations
  • Football Sponsorship - for BT, Hope United
  • Social Purpose - for BT XHome Nations
  • Best Use of Research, Measurement and Evaluation - for BT X Home Nations