We were recognised for our work with The Football Association across Para & Disability, picking up a GOLD for the Sports Diversity Award. This included our #DiscoverDisabilityFootball campaign, "Para Adventures" epsiodic content series and the FA Disability Cup.
We also managed to come away with a bronze in the Best Brand Activation Involving Sport for the incredible BT X Hope United campaign.
Sports Business Awards 2021
Alongside the The Football Association, we were recognised as the Winner of both the Best Learning Technology Excellence Award and Design of Learning Content Award for BT Playmaker. This initiative is our new, free online entry level course that has delivered the below results to the grassroots game in less than 12 months.
0
new football volunteer enrolments in 12 months
0
%
increase in new grassroots volunteers across England
0
grassroots players able to play the game because of Playmakers
0
people now trained to use defibrillators
0
%
of learners have reported a safeguarding concern
0
%
have challenged discriminatory or disrespectful behaviour
Football Business Awards 2021
#DiscoverDisabilityFootball campaign was recognised at the prestigious Football Business Awards 2021 as Winner of Best Corporate Social Responsibility Scheme. The campaign was ground-breaking for para and disability football – shining a light on this incredible community, inspiring and educating in breadth and scale like no other brand or campaign to date. .
Deal of the Year
Highlights our organisation and individuals that are working to unleash greatness, enable value and demonstrate innovation within the sport industry. This award recognises the ambitious and innovative thinking we have done to achieve solutions and clearly demonstrates the added value created for all parties involved.
Leaders in Sponsorship
Our sponsorship has showcased an effective and unique partnership through the creation of unique activations. We’ve been recognised as working effectively with various stakeholders to deliver increased engagement and results during COVID-19.
