BT’s 4-3-3 plan

BT's 4-3-3 plan is the most ambitious sponsorship in football history, with a core ambition to support and improve the lives of millions of players, coaches and fans across the UK over the next five years.

A series of award winning projects and initiatives with each of the Home Nations were launched in 2020 that combine BT’s technology and innovation with the unrivalled power and reach of the beautiful game.

BT 4-3-3 strategy
BT 4-3-3 strategy


Uniting the Home Nations in one of the largest ever footballing programmes to run across the UK in partnership with The FA, Scottish FA, Irish FA and FA of Wales​  


As part of BT’s brand strategy, we’ll help release the potential of disability and para, grassroots, and women’s football communities ​  


Para - Develop new innovation and technology to enable new ways to play and engage with football ​

Grassroots - Create closer football communities and opportunities through new digital and football skills initiatives​

Women's - Inspire a new generation of girls and women to participate in football, on and off the pitch​