Our three-pillar strategy is how we’ll realise our ambition, growing value for all stakeholders

  • Strategic pillar 1 - Build the strongest foundations

    Our ambition is only as strong as the foundations we’re built on. That’s why we’ll continue to strengthen them.

    • Technologically, we’ll build the best converged networks.
    • Operationally, we’ll build a simpler, more dynamic BT.
    • And culturally, we’ll build a culture where our people can be their best. 

    By taking these actions, we’ll build a foundation that our stakeholders can count on to deliver. 

    What actions will we take?

    The best converged network

    We’ll continue to invest in fibre, 5G, edge, core and extended access to build the best converged smart network so our customers can do more. Achieving the lowest throughput cost and delivering a smarter, software-defined network will be critical levers for our success.

    The best converged network
    The best converged network

    A simpler, more dynamic BT

    We’ll radically simplify our processes and products, and modernise our technology – including a network and architecture refresh. That’ll help us become more efficient, fund future growth and boost our customer experience. 

    A simpler, more dynamic BT
    A simpler, more dynamic BT

    A culture where people can be their best

    We’ll remove complexity to give our people the opportunity to learn and grow, with the tools to be the best they can be. We’ll become a destination employer with clear career paths, attracting and keeping the most diverse workforce. We’ll create a colleague experience which is Personal, Simple and Brilliant.

    A culture where people can be their best
    A culture where people can be their best

  • Our second strategic pillar looks outward

    We’ll relentlessly focus on creating standout customer experiences, by connecting more people and moving from products to better, smarter outcomes. 

    When we put customers’ needs first, act with transparency, and protect their security, data, and preferences, we’ll create a flawless experience. 

    What actions will we take?

    To guide our actions, we must set the bar for truly “standout experiences” – they will help us become the most trusted connector of people, devices, and machines.

    Create standout customer experiences
    Create standout customer experiences

  • Our final strategic pillar looks to the future

    We believe the best way forward is paved with bold actions. We have the responsibility to be a trusted partner for all our stakeholders, helping build solutions to big challenges like climate change, a lack of digital skills and applying technology advancements for the benefit of all.

    What actions will we take?

    With a legacy of innovation, a leading stance on sustainability, and an influential position for good, we’ll lead the way to a bright, sustainable future.

    Lead the way to a bright, sustainable future
    Lead the way to a bright, sustainable future