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A BETTER BT FOR ALL OF US

From the hardest‑to‑reach communities to the busiest cities, people, business and society rely on BT in the moments that matter. We’re building next‑generation networks faster and further, connecting the country and accelerating progress so everyone can thrive in a digital world. Focused on the UK, we’re investing, innovating and upskilling – creating a better BT for all of us.

We connect for good

A YEAR OF PROGRESS

Adam Crozier, Chairman

Over the past year, we have continued to make strong progress against a clear strategy, strengthening our leadership, investing for the long term, and delivering for customers, colleagues, shareholders and the country in a demanding and highly competitive environment.

Adam Crozier / Chairman

A BETTER BT FOR ALL OF US

Allison Kirkby in the Chief Executive message video

At BT, we connect for good. Our networks have been trusted to keep Britain connected for 180 years. We’re not just part of the fabric of the nation; we’re its digital backbone.

Allison Kirkby / Chief Executive

We’re building the best, most trusted digital networks.

Build
Family Hiking in the Hills
FTTP

MAKING FULL FIBRE REACH FURTHER

Openreach engineers are proving no community is too remote to reach, with full fibre now available for over 1.9 million homes and businesses across Yorkshire and the Humber.

This includes Old Tithe Cottage, a remote rural retreat run by York Against Cancer for local people affected by cancer. Reliable connectivity now helps guests stay in touch with loved ones, access entertainment, manage appointments and feel less isolated – helping to create the calm, relaxing space the cottage was designed to provide.

1.9m

homes and businesses across Yorkshire passed with full fibre

MOBILE

MAKING FAST FEEL NORMAL

EE’s 5G+ network now reaches nearly 73% of the UK population, and is set to reach 99% by 2030. We want to make fast, reliable mobile connectivity universal, not the exception.

This year, our 5G+ network powered some of the country’s biggest sporting and musical moments. We helped make Wembley the first major UK sports venue with permanent 5G+, and enabled SailGP to use advanced network slicing to keep critical event operations running smoothly, even in the busiest environments.

99%

We aim to reach 99% 5G+ UK population
coverage by the end of FY30

Network differentiation

TWELVE YEARS ON TOP

RootMetrics named EE the UK’s best mobile network for the twelfth year running – and a record twenty-fifth time in total.a

The in-depth testing measures real-world performance in towns and cities across the country, assessing speed, reliability and overall experience. The award reflects our ongoing investment in our network’s speed, reliability and coverage – and the benefits for the communities and businesses who rely on EE every day.

12 years

as the UK’s best mobile network

a. All rankings based on the RootMetrics® UK RootScore® Report: H2 2025. Tested at locations across the UK with the best commercially available smartphones on four national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of EE. Visit ee.co.uk/claims for more details.

INNOVATION

TURNING FOOTFALL INTO FORESIGHT

BT Active Intelligence provides anonymised retail footfall data to the Office for National Statistics, helping show shifts in activity across the UK.

Updated weekly and monthly, these insights monitor social and economic trends at national and regional level, supporting faster, confident decision-making.

25bn

data points from EE’s mobile network processed daily

We're connecting customers so they thrive, as we grow, in a digital world.

Connect
A person on a phone call looking out of a window
BRANDS

LOVED AND TRUSTED BRANDS

At BT, we serve millions of customers every day, and we're committed to strengthening the brands they trust to connect their lives, homes and businesses.

Having invested heavily in our networks in recent years, this is now the moment to invest further in our brands, products and services so that more customers and more of the country can experience the benefits of being connected to BT.

This year BT marks a new chapter, with a campaign that celebrates the best of the UK and shines a light on the role BT plays Behind Brilliant Things. BT is introducing a suite of enhanced products and services designed for the millions of consumers and businesses who rely on safe, secure connectivity - and launched new mobile plans exclusively for BT Broadband customers.

We will do this alongside our EE and Plusnet brands, each offering distinct propositions shaped through deep insight and understanding of their customers.

PRODUCTS

THE UK’S BACKBONE FOR A DIGITAL FUTURE

As digital resilience becomes a growing priority, for UK organisations we have launched a sovereign services platform, bringing together connectivity, voice, cloud and AI services.

Built on BT’s UK infrastructure, it keeps data and operations secure and helps organisations invest in digital tools with confidence.

EXPERIENCES

BACK WHERE BUSINESSES NEED US

Business is back on the high street, bringing expert support directly into local communities.

We’re now providing dedicated Business experts across our high-street stores, meaning businesses can get face-to-face advice from experts who understand connectivity, technology, and the growth challenges they face.

We know that many small businesses are keen to adopt new technologies utilising AI and the cloud, but are unsure how best to do so. Speaking directly to someone who understands their challenges can help them find the right solutions quickly.

It’s a practical way to help small firms solve problems faster, build confidence, and access the tools they need to succeed.

Two people in a motorbike workshop on laptops
PARTNERS

BUILDING NATIONAL CAPABILITY

We’re working with NVIDIA to advance AI in the UK.

As a founding member of the UK Sovereign AI Industry Forum, established with NVIDIA and other leading UK organisations, we’re supporting a resilient, responsible national AI ecosystem. At the same time, our AI driven operations are improving network performance, efficiency and customer experience. This collaboration shows how AI innovation and close industry cooperation can deliver benefits for customers, companies, and the UK.

“The development of AI and data centre infrastructure is key to unlocking economic growth in the UK, and is only possible with the best, most trusted networks at the foundation.”

Jon James / CEO, Business

We're accelerating our modernisation to restore leadership in everything we do.

Accelerate
Teenagers dancing and taking pictures in a field
CULTURE

A CULTURE SHAPED BY OUR COLLEAGUES

Nearly 27,000 of our colleagues helped shape our new behaviours, by telling us how they want to work: as customer first challengers, who are committed, clear, and connected.

These behaviours will set the standard for our culture, guiding everything from our policies to our business decisions and day-to-day work. Since our new behaviours are also being adopted by Openreach, they’ll bring colleagues together across the Group, and help us deliver for each other, our customers, and the country.

“If we get this right, it will feel different – a place with real clarity, momentum and purpose where people feel trusted to make decisions.”

Allison Kirkby / Chief Executive

SIMPLIFICATION

SHARPER FOCUS, CLEARER FUTURE

BT has sharpened its focus on the UK by completing five international disposals this year.

The result is a simpler, more agile business with greater clarity of purpose. By concentrating resources where we can create the most value, we’re better positioned to invest, grow and deliver the next phase of our transformation.

IT

USING AI TO ACCELERATE ENGINEERING

BT’s engineering teams are using AI-assisted development tools to automate repetitive work like coding, testing, and modernising legacy systems.

Thousands of our engineers use these tools every day, with millions of lines of code passing quality standards every month. By reducing low-value tasks, AI is freeing our engineers to move faster, improve quality and resilience, and focus on more high-impact work.

TRUSTED

SAFER STARTS ON SMARTPHONES

This year EE launched Safer SIMs, dedicated smartphone plans for under-18s. Safer SIMs plans include content controls, scam protection, and features keeping kids connected if their allowance runs out. Like the online safety support we provide in-store, Safer SIMs is another step in making EE the UK’s trusted network for families.

Financial and Operational KPIs

Our performance

OPERATIONAL KPIs

Total Openreach FTTP connections (m)

FINANCIAL KPIs

Reported revenue (£m)

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